Conditions and technologies for minimization of protest activity of the Russian youth in the context of modern media discourse in digital environment

Abstract

This article is dedicated to the analysis of protest activity of the Russian youth in the context of the institutionalization of the global digital politics. The contradictions existing in the Russian political system are viewed in the form of conflict, which determines the specificity of the reproduction of protest activity of the representatives of youth cohort. The ambiguities in implementation of state policy manifest as the trigger for the formation of protest activity, including mobilization of social activity of youth in constructive / destructive behavioral practices. Research methodology is comprised of the concept of social action in interpretation of M. Weber, T. Parsons, J. Habermas, as well as the theory of social changes developed by P. Sztompka, which allows relying on the thesis of the mutual interaction of structures in relation to the actors in terms of analysis of youth protest. Interpretation is given to the results of discourse analysis of political media texts on the Internet that was conducted by the authors. The scientific novelty consists in determination of the existing expert opinions on the conditions necessary for minimizing protest activity of the youth, as well as most widespread technologies used for their implementation. Of particular importance are the results of the original empirical study that allow interpreting the two positions, which reflect the opinion within the professional environment on the role of youth in protest movement of the Russian Federation, forming the so-called “ideological foundation” for further reasoning on the state and social activity related to protesting youth.