Conditions affecting the communication of controversial statements in connected discourse: Forms of presentation and the political frame of reference of the listener<sup>1</sup>

Gilkinson, Howard; Paulson, Stanley F.; Sikkink, Donald E.

doi:10.1080/03637755309375092

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Experimental Studies Of Communication1

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1985

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Cited by 5 publications

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“…The former produced a significantly greater effect on the opinions of the audience. Gilkinson, Paulson, and Sikkink (35) reported the effect of the political attitude of the listener on his reaction to political speeches. Retention was the criterion, and it was found that the listener remembered better those statements which conformed to his bias than those which ran counter to his bias.…”

Section: Experimental Studies Of Communicationmentioning

confidence: 98%