“…So it is necessary to research to provide recommendations for product placement in a layout that suits consumers' wishes, grouping products based on consumer buying patterns, and reducing search time. The methodology used in this research is the Market Basket Analysis (MBA) method (Wang et al, 2022;Leote et al, 2020;Valle et al, 2019;Tatiana & Mikhail, 2018;Saunders et al, 2019;Valle et al, 2018). This method with data mining techniques is very able to provide recommendations in terms of "product positioning" to be able to arrange product placement according to customer shopping habits (Griva et al, 2018;Li et al, 2022;Morgan et al, 2022;and Li et al, 2020).…”