2014
DOI: 10.1080/08975930.2014.902350
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Concrescent Conversation as a Group Communication Tool in a Chinese University MBA Course

Abstract: In order to be more competitive in the global marketplace, China has adopted a long-term plan to reform their higher education system. One specific aim of this plan is to facilitate the achievement of China's goal of building a world-class market-driven economy through the development of an adequate supply of MBA-trained professional managers to lead their organizations. This case study presents an exploratory and descriptive research approach to assess the effects of an instructional delivery scenario in whic… Show more

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