“…In addition a "call to action" was placed at the bottom of each message clearly identifying the action that should be taken, as a way to build behavioral intention for the mother reading the message. Effective incorporation of the theoretical concepts of severity, susceptibility, self-efficacy, and behavioral intention in message design has been widespread (see Cameron et al, 2009;Neuberger, Silk, Yun, Bowman, & Anderson, 2011;Prestin & Nabi, 2009;Silk, Parrot, & Dillow, 2003;Yun, Silk, Bowman, Neuberger, & Atkin, 2009). The three messages used (i.e., BPA, PFOA, radiation) can be found in Appendix A.…”