“…This interaction between the participant and the provider has been described as both coproduction and co-creation in the tourism, hospitality, and leisure literature (Binkhorst & Dekker, 2009;Campos, Menders, Valle, & Scott, 2016;Chathoth, Altinay, Harrington, Okumus, & Chan, 2013;Duerden et al, 2015;Mathis et al, 2016;Mossberg, 2007). Chathoth et al proposed that the differences between co-production and co-creation exist on a continuum, rather than as a dichotomy.…”