Conceptualizing self‐monitoring: links to materialism and product involvement

Browne, Beverly A.; Kaldenberg, Dennis O.

doi:10.1108/07363769710155848

Cited by 260 publications

(244 citation statements)

References 19 publications

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“…People who are more materialistic give more value to the goods consumed socially and obviously; the fashion apparel is categorized in this type of products. According to materialistic people since they pay more attention on ownership and appearance, they get more involved with fashion apparel, which confirms most of previous researches (O 'Cass, 2001'Cass, , 2002'Cass, , 2004Browne & Kaldenberg, 1997;Hourigan & Bougoure, 2012).…”

Section: Resultssupporting

confidence: 74%

“…Since fashion clothing makes a frame for a character (Richins & Dawson, 1992;Black, 1985) and it is a way to show one's identity, (Vieira, 2009) thus, it can be an indicator that shows the relationship of materialism and being involved with fashion. Browne and Kaldenberg (1997) claimed in their study that there was a causal relationship between materialism and being involved mentally, in which materialism is foreground of the other one. So the people, who have higher levels of materialism, are more obsessed, and spend more energy on activities related to the product and brand.…”

Section: Materialismmentioning

confidence: 99%

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Factors influencing social shopping behavior of fashion in Tehran apparel market

Esfidani¹,

Nazari²,

Davijani³

2014

10.5267/j.msl

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Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers' pleasure and satisfaction from purchasing intention, which in long-term helps sales improvement. This study has taken place in city of Tehran, Iran in order to assess the social purchase behavior of consumers and drivers in the field of fashion garments. Data analysis was performed using partial least squares. Research findings indicate a significant positive relationship between obsessed with fashion garments and the five dimensions of social shopping behavior. On the other hand, there is a positive and meaningful relationship between materialism and the need for uniqueness by consumers' involvement toward fashion apparel.

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Section: Resultssupporting

confidence: 74%

Section: Materialismmentioning

confidence: 99%

Factors influencing social shopping behavior of fashion in Tehran apparel market

Esfidani¹,

Nazari²,

Davijani³

2014

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…Consumers use material goods to express social status (success). Such materialistic consumers use clothing as a means to symbolize social status, prestige, and success (Browne & Kaldenberg, 1997). They are highly involved with clothing, are fashion leaders, and purchase the newest styles and premium brands (Goldsmith, Fylnn, & Clark, 2012;Workman & Lee, 2010).…”

mentioning

confidence: 99%

Materialism and clothing post-purchase behaviors

Joung

2013

Journal of Consumer Marketing

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Purpose – The purpose of this paper is to investigate materialistic consumers' apparel purchase, compulsive buying, environmental attitudes, and post-purchase behaviors regarding hoarding, disposing, and participation in recycling. Design/methodology/approach – Clothing is used to express the self. Materialistic consumers tend to be young and highly involved with clothing, and purchase compulsively and more than needed. They are more interested in getting possessions than disposing of them. This study was designed to uncover materialistic consumers' post-purchase behaviors. A survey questionnaire was developed and a total of 333 college students completed it in a classroom setting. Findings – Results of a k-mean cluster analysis suggested two groups (materialistic consumers and non-materialistic consumers). Findings of independent t-tests indicated that materialistic consumers had significantly higher scores for apparel purchase, compulsive buying, value-oriented hoarding, and disposing, but lower scores for environmental attitudes than did non-materialistic consumers. No difference was found in participation in recycling between the two groups. Research limitations/implications – This study suggests that marketing media should address benefits and ways to recycle and educate consumers in sustainable consumption behaviors. Originality/value – Due to the nature of fashion, clothing is easily adopted and quickly becomes obsolete. Consumers easily dispose of clothing, which contributes to the increasing volume of textile waste. Although consumers are encouraged to participate in recycling to protect the environment, little research has focused on clothing post-purchase behaviors. Materialistic consumers' post-purchase behaviors regarding apparel hoarding, disposing, and participation in recycling is a new research area.

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“…Because public and private situations are so fundamentally different, people are likely to act differently in each (Browne & Kaldenberg, 1997). One reason for the behavioral differences in public and private situations is the influence of reference groups (Bearden & Etzel, 1982).…”

Section: Social Visibilitymentioning

confidence: 99%

The Influence of Situational Variables on Brand Personality Choice

Wysong¹,

Beldona²,

Munch³

et al. 2012

IJMS

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The goal of this research is to investigate whether or not consumers select brands (and their brand personality) based on two important situational variables: social visibility and situational involvement. An experimental study was conducted in which two hundred and thirty-nine respondents were randomly assigned to one of four situations and asked via a self-administered questionnaire to describe the beer, with regard to its brand personality, that they would purchase in that situation. Situations were either high or low in social visibility and high or low in situational involvement resulting in a 2 X 2 factorial design. Three-way interaction effects between the situational variables (i.e., situational involvement and social visibility) and an individual variable (i.e., brand loyalty) were discovered. The results indicate that depending on the situation and an individual's brand loyalty, consumers will seek different types of brands (personality-wise). Thus, this research should help brand managers further understand how their brands are perceived and consumed.

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Conceptualizing self‐monitoring: links to materialism and product involvement

Cited by 260 publications

References 19 publications

Factors influencing social shopping behavior of fashion in Tehran apparel market

Factors influencing social shopping behavior of fashion in Tehran apparel market

Materialism and clothing post-purchase behaviors

The Influence of Situational Variables on Brand Personality Choice

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