“…In organizational contexts, research concentrates, for example, on AR use in technical services (Niemöller et al, 2019), infrastructure services (Osterbrink et al, 2021), logistics (Rauschnabel & Ro, 2016), and healthcare (Klinker et al, 2019). Other research systematizes interactions within AR (Bräker et al, 2022;Hertel et al, 2021). Conceptualizations that seek to explore a multitude of aspects related to AR, its use and applicability, and niche aspects like privacy (Rauschnabel et al, 2018) can also be found.…”