“…Given that previous research has suggested that many people identify themselves with the object of their passion (Murnieks, Mosakowski, & Cardon, 2014;Vallerand & Houlfort, 2003), one could argue that participants in this study are passionate about their job, which seems to have become part of their identity. This finding adds to empirical evidence from recent studies (e.g., Oja et al, 2015;Swanson & Kent, 2015) that employees' identification in the sport industry is not restricted to the team, but extends to the organisation itself. However, the finding that workforce demonstrates a high level of passion implies that these employees do not only identify with the organisation when it is contextually salient to do so (Tajfel & Turner, 1986), but instead (or as well) with the very specific job-related task because they can both pursue it and see its importance at all times (Houlfort et al, 2015;Lavigne, Forest, Fernet, Crevier-Braud, 2015).…”