Conceptualizing digital service: coconstitutive essence and value cocreation dynamics
Gregory Vial,
Camille Grange
Abstract:PurposeThis paper presents a new conceptualization of digital service anchored in a coconstitutive ontology of digital “x” phenomena, illuminating the pivotal role of the digital qualifier in the service context. Our objective is to provide a theoretically grounded conceptualization of digital service and its impact on the nature of the value cocreation process that characterizes digital phenomena.Design/methodology/approachDrawing from scholarly works on digital phenomena and fundamental principles of service… Show more
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