Conceptualizing and capturing digital transformation’s customer value – a logistics and supply chain management perspective

Relational Approaches Related to Digital Supply Chain Management Consolidation

“…Therefore, the digital technological advance (determined by the digital transformation) in the efficient operation, adapted to the new requirements of the supply chain management, represents a strategic objective determined mainly by: the need to bring closer to customers both production companies and those distributing through new business models, which would allow a growth potential through the superior capitalization of resources; increasing the complexity of products and services in accordance with the requirements and behavior of consumers and users; the need for digital interfaces evolved in the activities of supplier relationship management and customer relationship management; the continuous increase in competition determined by the new emerging companies that have implemented the digitalized business models; optimizing the processes of information and data analysis, increasing the visibility inside the SCM components and as such for efficient acceleration of all input-output flows in/from the business system; increased possibilities to anticipate, prevent, avoid and counteract functional interruptions within the SCM; developing the personnel training-both management and on execution-of all specific actions through the use of new, hyper-digitized and automated technologies [44].…”