Conceptualizing an integrative typology of sales enablement strategy

Friend, Scott B.; Mangus, Stephanie M.; Pullins, Ellen Bolman; Davis, Lenita; Gilstrap, Catherine M.

doi:10.1080/08853134.2024.2340033

Journal of Personal Selling & Sales Management

2024

DOI: 10.1080/08853134.2024.2340033

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Conceptualizing an integrative typology of sales enablement strategy

Scott B. Friend,

Stephanie M. Mangus,

Ellen Bolman Pullins

et al.

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Conceptualizing an integrative typology of sales enablement strategy

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References 86 publications

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