Conceptualization of a holistic brand image measure for fashion-related brands

Cho, Eunjoo; Fiore, Ann Marie

doi:10.1108/jcm-07-2014-1063

Cited by 61 publications

(57 citation statements)

References 35 publications

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“…The study found that for online etailers, features such as security, personalization, customer care and ease of use are vital components for determining corporate brand image. In the same context, Cho and Fiore (2015) have identified brand image, consumer's perception and feelings towards a brand as an important aspect because these characteristics determine the consumer's brand and product choices. An interesting finding was presented by Lee, Lee, and Wu (2011) who examined the variance of brand image after merger and acquisition especially when the acquirer has a weaker brand image and the acquired has a stronger one.…”

Section: Brand Imagementioning

confidence: 99%

The Effect of Traditional Media Communication and Social Media Communication in Generating Consumer Based Brand Equity in Context of Pakistan

Ali¹,

Iraqi²,

Khan³

et al. 2019

SAJMS

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The purpose of this study is to examine the impact of traditional media communication and social media communication in generating the consumer based brand equity. This study provides an important theoretical contribution by introducing prosumers and lead users as for user generated content in the conceptual model. The study has used conventional advertising for measuring traditional media communication whereas, firm and user generated content on social media were used to measure social media communication. The study has employed PLS-SEM to obtain the empirical results. The empirical findings suggested that traditional media communication and social media communication are equally important for creating brand equity. It was also concluded that firm created content has a stronger impact on brand awareness and functional brand image. As far as the user generated content is concerned, the study proposed that Prosumers have a stronger impact on functional brand image while lead users have a significant impact on hedonic brand image.

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Section: Brand Imagementioning

confidence: 99%

The Effect of Traditional Media Communication and Social Media Communication in Generating Consumer Based Brand Equity in Context of Pakistan

Ali¹,

Iraqi²,

Khan³

et al. 2019

SAJMS

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show abstract

“…De esta selección dependerá básicamente el peso de cada elemento y la criticidad de cada relación dependiendo del mercado y sector en que opere la marca, ya que, a título de ejemplo, se encuentra la importancia de reflejar la Identidad en la Imagen de modo genérico (Bernabel, 2016) y la Imagen como sustento de la Identidad en el sector de la comida saludable (Coary y Poor, 2016) o de la moda (Cho y Fiore, 2015).…”

Section: Discussionunclassified

“…Se han considerado las fuentes que se centran en el concepto de marca desde distintas perspectivas. Estos elementos apuntan a la Identidad (Aaker, 2002(Aaker, , 2005aBalmer 2012;Keller, 2006;Melewar y Karaosmanoglu, 2006;Cho y Fiore, 2015;Coary y Poor, 2016;Bernabel, 2016), Posicionamiento (Balmer, 2012; Álvarez del Blanco, 2012; Kachersky y Carnevale, 2015) e Identidad formal (Costa, 2006;Anwar, 2015;Hakala et al, 2015;Machado et al, 2015).…”

Section: Introductionunclassified

Model for the management of trade brands: a theoretical approach based on the General System?s Theory

García¹,

González²,

Liu³

et al. 2018

ESIC Market

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Este artículo presenta un Modelo Sistémico de Administración de Marcas basado en las aportaciones de la literatura conceptual y empírica. El objetivo es analizar las aportaciones y proponer una serie de hipótesis que evidencien la interrelación entre los elementos considerados esenciales en el proceso de construcción de marcas. Los resultados se han obtenido mediante un análisis cualitativo que ha llevado a la identificación de cuatro dimensiones esenciales en el proceso de administración de marcas: Identidad, Posicionamiento, Imagen formal y Comunicación. Se concluye que el modelo aportado es una herramienta útil para abordar de forma rigurosa los procesos de creación y auditoría de marcas.

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“…Store Image represents the mental view shoppers have regarding a retailer in terms of customer service, type of products available, look and feel of the outlet as well as the experience consumers expect in the course of their shopping (Hussain & Ali, 2015). The consumers' positive opinions about the reputation of the supermarket make them want to purchase from that store which calls for retailers to make sure their store is viewed positively (Cho & Fiore, 2015). The store atmosphere and in particular cleanliness, lighting, scent, displays and layout had a significant and positive effect on consumers wanting to buy from a retailer (Hussain & Ali, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets

2020

JMCR

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The intensity of competition in the retail sector in Kenya is driving supermarket managers to position store image as a tool of competitive advantage. This study examined the mediating effect of store image on the relationship between psychographic and psychological factors and consumer purchase intention in anchor supermarkets in Kenya. Descriptive cross sectional survey was applied on a sample of 384 consumers. The composite construct of psychographic and psychological factors was regressed on consumer purchase intention, resulting in a positive significant effect. It was established that store image partly mediates the relationship between psychographic plus psychological factors and consumer purchase intention. The study recommends building of positive reputation of the supermarket to attract and enhance the consumer's intention to purchase.

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Conceptualization of a holistic brand image measure for fashion-related brands

Cited by 61 publications

References 35 publications

The Effect of Traditional Media Communication and Social Media Communication in Generating Consumer Based Brand Equity in Context of Pakistan

The Effect of Traditional Media Communication and Social Media Communication in Generating Consumer Based Brand Equity in Context of Pakistan

Model for the management of trade brands: a theoretical approach based on the General System?s Theory

Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets

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