Conceptualising festival ecosystems. Insights from the ethnographic film festival subcircuit

Vallejo, Aida Vallejo; Peirano, María Paz

doi:10.1080/17411548.2022.2103930

Cited by 1 publication

(2 citation statements)

References 39 publications

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“…Socialization is therefore a highly contextual variable and a rather heterogeneous dimension of the festival experience. In meso and macro levels, within the festivals ecosystems social and anthropological bonds are created with local communities, often to celebrate cultural identity (Litvin & Powell, 2022; Vallejo & Peirano, 2022). In a micro level, it is a social indicator as to the connection that attendees feel with other attendees (Grappi & Montanari, 2011), or a sense of how much attendees respect the festival (Lee et al, 2007; Montoro‐Pons et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

“…Research suggests that music festivals positively influence local society and culture (Lee et al, 2012; Swarbrick et al, 2019). Festivals represent an ecosystem with actors, subcircuits and relationships within and beyond the festival itself, thereby creating a set of dynamics that explain different roles and relationships with local communities (Vallejo & Peirano, 2022). But festivals are also a social and personal consumption phenomenon.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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Consumer value of virtual music festivals

Gallarza,

Tubillejas‐Andrés,

Samartin

2023

Int J Consumer Studies

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Virtual music festivals (VMFs) are a great opportunity for the music industry to improve high quality digital events; as an alternative consumption phenomenon, VMFs can reach hybrid audiences and help in the challenge of digitalization. This study aims to investigate the multidimensional structure of consumer value in VMFs (intra‐variable perspective), as well as the effects of value on cognitive versus affective satisfaction and loyalty (inter‐variable perspective). Using a qualitative–quantitative approach—focus group and survey with festival attendees (n = 246)—, a value structure of VMF is tested with partial least square–SEM as a reflective‐formative‐formative third‐order model. Benefits and sacrifices are second‐order constructs, while five positives (escape, novelty, enjoyment, musical content, and socialization) and two negatives (monetary and nonmonetary costs) are first‐order ones. Results show VMFs value as a multidimensional trade‐off, where socialization is not contributing to value, but a balance between cognitive (musical content) and affective (enjoyment, and less escape and novelty) exists. Furthermore, consumer value intensifies both cognitive and affective satisfaction, but just the former affects loyalty. These findings provide new insights to better understand the decision‐making processes of virtual festival attendees.

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