Conceptualising English as a business lingua franca

Glatz, Miya Komori

doi:10.1504/ejim.2018.089043

Cited by 7 publications

(3 citation statements)

References 40 publications

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“…English is the lingua franca of the “international” academia, including business and MOS (Glatz, 2018; Steyaert and Janssens, 2013). However, research is multilingual, even if international publication is monolingual (Tietze, 2018; Tietze and Dick, 2013).…”

Section: The Lingua Franca and The Neo-colonial Anglo-saxon Journalsmentioning

confidence: 99%

Decolonizing journals in management and organizations? Epistemological colonial encounters and the double translation

Barros¹,

Alcadipani²

2022

Management Learning

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Increasingly, academics worldwide need publishing in international journals. Various events and articles aim at teaching others how to write, and they spread ideas and skills to help newcomers. However, we tend to neglect the specificities of periphery-based academics, engaging with “international” journals. Drawing from our experience as academics from Brazil, we argue that publishing in top-academic journals in management and organization studies demands more than knowing a language and goes beyond style. Periphery-based academics willing to publish in “international” journals engage in a colonial encounter. They need to develop their ability to perform a double-translation, writing ideas in another language and for another audience. Besides, they need to deal with financial costs that are often invisible to others. We claim that decolonizing international journals is challenging and must be an ongoing process, of which some steps we highlight here.

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Section: The Lingua Franca and The Neo-colonial Anglo-saxon Journalsmentioning

confidence: 99%

Decolonizing journals in management and organizations? Epistemological colonial encounters and the double translation

Barros¹,

Alcadipani²

2022

Management Learning

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“…Because of the timeliness of speech signal processing and a large number of recorded and played voice signals, if the voice transmission and reception use the first-in-first-out queue for buffering, according to the terminal, data will be sent to the system. If the cost is high and the sound recording and playing cannot be guaranteed reliably, then the audio recording and playing should be realized by DMA [17]. Using this method to record and play the data can realize the setting of the destination address, data source address, and length and can also automatically send buffer to realize filling.…”

Section: Voice Processing Modulementioning

confidence: 99%

Research on Business English Translation Framework Based on Speech Recognition and Wireless Communication

Wu²

2021

Mobile Information Systems

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In order to improve the accuracy of English translation, reduce the error rate of translation results, and increase the correction rate of translation, this paper proposes a business English translation architecture design based on speech recognition and wireless communication. The architecture is partitioned according to the functions of the overall system design, and the voice acquisition module, voice processing module, and peripheral circuit module are designed according to functional requirements. Among them, speech recognition helps users to perform language translation to reduce the possibility of errors in the translation process. At the same time, it uses wireless communication technology to construct a business English translation corpus to meet the personal needs of users. The paper also uses an improved translation model for translation error correction and intelligent proofreading, which improves the reliability of translation results. Experimental results show that the system has a high error correction rate and error correction rate, and the translation results have a certain degree of reliability, which fully verifies the effectiveness and application value of the system.

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“…The English teaching content in international marketing does not meet the learning characteristics of students. Existing international marketing English teaching materials on the market are basically divided into two categories: one is to emphasize the theory of the textbook, the content system close to the "Marketing", the textbook on marketing theory in-depth exposition, few cases [3]. International marketing case materials are the specialty of another category in the textbook.…”

Section: Introductionmentioning

confidence: 99%

Teaching English for International Marketing in Business English Majors under the View of Applied Teaching

2024

Applied Mathematics and Nonlinear Sciences

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As one of the core courses of the Business English major, “International Marketing English” integrates business marketing teaching and linguistic teaching, demonstrating interdisciplinary characteristics. At the same time, the course teaching presents a strong inclination to cater to talent cultivation needs of social and economic development, stressing the connection between theory and practice, which is facing strong teaching challenges. The integration of discipline teaching and practical social needs is emphasized in application-oriented teaching, which breaks away from the limitations of traditional teaching. It encourages the strategic advancement of the ‘International Marketing English program for business English majors. From the perspective of ecological education and scenario-based teaching theory, this paper explains the theoretical basis for application-oriented teaching in ‘International Marketing English’. It also proposes methods to promote application-oriented teaching in course teaching, including strengthening the integration of industrial development and talent cultivation, creating teaching scenarios, practicing on designated projects, and adopting diverse modes of evaluation.

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Conceptualising English as a business lingua franca

Cited by 7 publications

References 40 publications

Decolonizing journals in management and organizations? Epistemological colonial encounters and the double translation

Decolonizing journals in management and organizations? Epistemological colonial encounters and the double translation

Research on Business English Translation Framework Based on Speech Recognition and Wireless Communication

Teaching English for International Marketing in Business English Majors under the View of Applied Teaching

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