“…In addition, companies tend to have a short-term approach to CSR initiatives, which may lead to a lack of strategic benefit for the company and communities (Frynas, 2005) and loss of credibility by ineffective investment (Esteves, 2008). Finally, community development plans are generally developed and applied by companies based on their western industrial patterns, without paying enough attention to community perspectives of their own development as well as their local cultural contexts (Banks, Scheyvens, McLennan, & Bebbington, 2016;Kemp & Owen, 2013). Finally, community development plans are generally developed and applied by companies based on their western industrial patterns, without paying enough attention to community perspectives of their own development as well as their local cultural contexts (Banks, Scheyvens, McLennan, & Bebbington, 2016;Kemp & Owen, 2013).…”