Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region

Lee, Wai Jin J; Cheah, Isaac; Phau, Ian; Teah, Min; Elenein, Basem Abou

doi:10.1016/j.jretconser.2016.05.013

Cited by 23 publications

(26 citation statements)

References 49 publications

(70 reference statements)

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“…Our research has been thoroughly founded on two widely used theories in the literature of ethnocentrism, brand relationships and boycotting context, which are the social identity theory (Lee et al , 2016; Oberecker and Diamantopoulos, 2011; So et al , 2013) and the cognitive dissonance theory (Cheah et al , 2016; Lee et al , 2016; So et al , 2013). These theories assist us in explaining the relationship between our model variables and capture the opposite impacts of brand’s duality of origin on the consumer decision-making process.…”

Section: Theoretical Background and Proposed Hypothesesmentioning

confidence: 99%

“…Despite previous exceptions, the regional context has not been the focus of previous ethnocentrism literature. Some studies highlight its relation with the willingness to buy non-regional products (Ahmed et al , 2018; Lee et al , 2016). Others discuss the influence of being highly regional or national ethnocentric on altering the attitude of the consumer towards out of group products (Ouellet, 2007; Siemieniako et al , 2011).…”

Section: Theoretical Background and Proposed Hypothesesmentioning

confidence: 99%

“…Consumer ethnocentrism (Fern andez-Ferrín and Bande-Vilela, 2015;Truong, 2018) and boycotting behaviour (Farah and Newman, 2010;Maher and Mady, 2010;Riefler and Diamantopoulos, 2007) are some of the discussed issues in the marketing literature that pay keen attention to the effect of the products and brands' place of origin. Surprisingly enough, abundant of the literature limit the categorisation of their chosen products to one single origin trait, either being local (Les akov a, 2016), regional (Ahmed et al, 2018;Lee et al, 2016) or foreign product (Lee and Mazodier, 2015;Truong, 2018). However, many products combine distinctive multiple origin features (Fern andez-Ferrín et al, 2018) that should be taken into account when analysing consumer purchasing behaviour.…”

Section: Introductionmentioning

confidence: 99%

“…Surprisingly enough, abundant of the literature limit the categorisation of their chosen products to one single origin trait, either being local (Lesáková, 2016), regional (Ahmed et al , 2018; Lee et al , 2016) or foreign product (Lee and Mazodier, 2015; Truong, 2018). However, many products combine distinctive multiple origin features (Fernández-Ferrín et al , 2018) that should be taken into account when analysing consumer purchasing behaviour.…”

Section: Introductionmentioning

confidence: 99%

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Between love and boycott: a story of dual origin brands

Abdelwahab

Jiménez

Gutiérrez

et al. 2020

SJME

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Purpose This research aims to address ethnocentric consumers’ willingness to boycott dual origin brands, in the particular case of national brands linked to a very specific regional origin, through analysing the paradox of (unfavourable) regional ethnocentrism versus (favourable) consumer–brand relationship (i.e. brand identification, trust and love) on consumers’ decision to buy or boycott those brands in that circumstances. Building on social identity and cognitive dissonance theories, this study aims to examine the Spanish consumer relationship with national brands originated in Catalonia considering the current conflicting circumstances in the region. Design/methodology/approach The authors collected data by means of personal questionnaires, distributed among 277 Spanish consumers of Catalan brands of Cava. The data is analysed by using structural equation modelling and linear structural relations. Findings After controlling for brand familiarity, the results of this study reveal that ethnocentrism negatively distorts consumers’ confidence in dual origin brands and highlight the role of identification and trust as brand love antecedents. It also reveals that ethnocentrism has a more profound impact on boycotting decision than brand love. Originality/value This study is one of the few to capture the puzzlement created by the paradoxical nature of the brand’s duality of origin. Furthermore, it contributes to the marketing literature by examining the impact of ethnocentrism on two relationship variables (i.e. identification and trust) and exploring their joint impact on consumers’ decision to buy or boycott. The findings of this study can be helpful for companies facing boycotting behaviour triggered by ethnocentric consumer reaction towards dual origin brands.

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Section: Theoretical Background and Proposed Hypothesesmentioning

confidence: 99%

Section: Theoretical Background and Proposed Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Between love and boycott: a story of dual origin brands

Abdelwahab

Jiménez

Gutiérrez

et al. 2020

SJME

View full text Add to dashboard Cite

show abstract

“…This focus on unique or "niche" product, whether through local, handmade, artisan, or sustainable measures, is in keeping with expectations for independent specialty shops according to literature (Lee, et al, 2008;Lee, et al, 2016;O'Hare, et al, 2018). Likewise, flea markets and antique malls are known for providing a wide and shallow assortment of one-of-a-kind finds, though at varying degrees of quality (Palmer & Forsyth, 2002).…”

Section: Emergence Of a New Retail Formatmentioning

confidence: 86%

A sharing economy beyond the consumer : an exploration of micro-retail sharing enterprises

LoMonaco-Benzing¹

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With today's changes in a highly competitive retail environment and increased emphasis on the sharing economy in consumption patterns, there is a need to understand alternative methods used for independent retailer viability. Using new institutionalism, business resource sharing, and retail innovation literature, the study explored the retail activities micro-retail sharing enterprises (MRSEs) engage in, how and why business owners form these businesses, whether MRSEs are a new retail format, and their potential role in sustainable business opportunities. In an exploratory, ethnomethodological approach, I triangulated data sources and collection methods across five MRSEs, each in a different region of the United States, by conducting interviews with MRSE participants, in-store observations, and website text analysis. Using analytic induction, I first detailed the operations and retail mixes of MRSEs, the majority of which used a membership model for vendors to join and sell their products. Thematic analysis then revealed two main themes: the evolutionary path leading to their formation and activities, and the role they play as business incubators for local entrepreneurs. By minimizing financial risk MRSEs can then provide a fertile ground for entrepreneurs to test products, build a customer base, learn new business skills, and gain a support network and locational advantage. The findings provide insight into what I argue is a new retail format, as well as the MRSE model's methods of viability for independent retailers and entrepreneurs, and an extension of the concepts of business incubators and a business-to-business sharing economy.

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Positive and Negative Sentiments Towards Other Nations

Riefler

2017

Cross Cultural Issues in Consumer Science and Consumer Psychology

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Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region

Cited by 23 publications

References 49 publications

Between love and boycott: a story of dual origin brands

Between love and boycott: a story of dual origin brands

A sharing economy beyond the consumer : an exploration of micro-retail sharing enterprises

Positive and Negative Sentiments Towards Other Nations

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