Conceptualising brainwashing: corporate communication in a concussion crisis

Piggin, Joe; Parry, Keith D.; White, Adam J.

doi:10.1080/19406940.2024.2312813

International Journal of Sport Policy and Politics

2024

DOI: 10.1080/19406940.2024.2312813

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Conceptualising brainwashing: corporate communication in a concussion crisis

Joe Piggin,

Keith D. Parry,

Adam J. White

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2024

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Is gender equality in brain damage ‘progress’ for women and sport?

Hardwicke,

Al-Hashmi,

Forbes

et al. 2024

International Review for the Sociology of Sport

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This commentary sits within a context of growing cultural concern over brain damage that occurs in many of the Western world's most popular, profitable and prized sports. After laying out evidence demonstrating this point, we discuss the increasing inclusion of women within sports which involve regular and routinised brain injuries. We problematise this apparent ‘progress’ with the title of our commentary. In particular, rather than offering some simplified yes/no answer, we argue that in light of the five decades of social scientific scholarship documenting the various harms produced by performance impact sports, working towards gender equality in brain damage is a nonsensical outcome. So, while there is clear evidence from academic gender studies that progress has been made towards tackling issues of exclusion and various forms of discrimination against women and girls in performance sport spaces, there has not been concomitant progress made in tackling the ways bodies and brains are often broken down, damaged and sometimes destroyed during participation in such sports. We do not suggest that consenting adults should be prohibited from enjoying impact sports and our aim with this commentary is not driven by a paternalistic, patriarchal belief which reflects historical notions around sportswomen being the ‘fairer’ sex, nor that responses to sport-acquired brain injury should be sex- or gender-specific. Rather, we conclude by suggesting that the emerging science on sport-acquired brain injuries should serve as an important inflection point to those leaders, organisers, practitioners and scholars working in this area to reconsider how we imagine, promote and structure sport – for everyone.

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Is gender equality in brain damage ‘progress’ for women and sport?

Hardwicke,

Al-Hashmi,

Forbes

et al. 2024

International Review for the Sociology of Sport

View full text Add to dashboard Cite

show abstract

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Conceptualising brainwashing: corporate communication in a concussion crisis

Cited by 1 publication

References 34 publications

Is gender equality in brain damage ‘progress’ for women and sport?

Is gender equality in brain damage ‘progress’ for women and sport?

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