2017
DOI: 10.1080/08985626.2017.1401122
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Conceptualising animation in rural communities: the Village SOS case

Abstract: This paper introduces and discusses the concept of animatorship in relation to rural enterprise and development. At its simplest level, animatorship is the art of animating others to achieve their objectives. We develop and apply this concept to understanding community development and community enterprise, with a specific emphasis on rural communities. We present a descriptive, conceptual study of a new concept i.e. animation in the context of entrepreneurship. The fieldwork for this paper took the form of str… Show more

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Cited by 41 publications
(44 citation statements)
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“…Nonetheless, interviews emphasize either a direct (husband) or an indirect (chief) presence of men in affecting women's strategic decisions. This confirms the wider perspective on rural entrepreneurship, taking the form of community entrepreneurship [54,55]. Furthermore, the analysis of rural web demonstrates the relevance of the sustainability dimension, under the perspective of reconsidering economic, social, and environmental needs, by putting special attention to the requirements of economic growth, social justice, ecological protection, and intergenerational equity [44,56].…”
Section: Discussionsupporting
confidence: 62%
“…Nonetheless, interviews emphasize either a direct (husband) or an indirect (chief) presence of men in affecting women's strategic decisions. This confirms the wider perspective on rural entrepreneurship, taking the form of community entrepreneurship [54,55]. Furthermore, the analysis of rural web demonstrates the relevance of the sustainability dimension, under the perspective of reconsidering economic, social, and environmental needs, by putting special attention to the requirements of economic growth, social justice, ecological protection, and intergenerational equity [44,56].…”
Section: Discussionsupporting
confidence: 62%
“…Hence, it does not provide information relevant to the purpose of this SLR. Another example of this is McElwee et al (2018). This study focuses on the concept of animatorship in rural communities and even though it highlights the potential importance of animatorship for community enterprises, it does not provide us with direct insights into the characteristics and/or dynamics of social enterprises in rural areas.…”
Section: Fluid Boundariesmentioning
confidence: 97%
“…The 'iron cage' of rationality indeed. But, enterprise is there, it is just not spoken of, or those who practice it don't regard themselves as entrepreneurial (McElwee, et al, 2018). Pollitt (2012) set public sector scholars a challenge to look beyond existing orthodoxies and find new multi-disciplinary, explanatory frameworks, to explain innovation, creativity and enterprise practices; those integrated and embedded characteristics of daily routines and rituals of public service life.…”
Section: Introductionmentioning
confidence: 99%