Conceptualising and measuring social media engagement: A systematic literature review

Trunfio, Mariapina; Rossi, Simona

doi:10.1007/s43039-021-00035-8

Cited by 57 publications

(40 citation statements)

References 74 publications

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“…Engaging with a social media intervention may be different from engaging with other forms of digital interventions, such as websites or online training. Reactions and comments are considered more involved engagement than just viewing posts, as the former represents conversation that may be more intrinsically engaging, while the latter is merely information consumption [ 114 ]. Viewing was more common than reacting and commenting in this study, and the 2 forms of engagement may have different motivations.…”

Section: Discussionmentioning

confidence: 99%

Promoting Social Distancing and COVID-19 Vaccine Intentions to Mothers: Randomized Comparison of Information Sources in Social Media Messages

Buller¹,

Walkosz²,

Henry³

et al. 2022

JMIR Infodemiology

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Background Social media disseminated information and spread misinformation during the COVID-19 pandemic that affected prevention measures, including social distancing and vaccine acceptance. Objective In this study, we aimed to test the effect of a series of social media posts promoting COVID-19 nonpharmaceutical interventions (NPIs) and vaccine intentions and compare effects among 3 common types of information sources: government agency, near-peer parents, and news media. Methods A sample of mothers of teen daughters (N=303) recruited from a prior trial were enrolled in a 3 (information source) × 4 (assessment period) randomized factorial trial from January to March 2021 to evaluate the effects of information sources in a social media campaign addressing NPIs (ie, social distancing), COVID-19 vaccinations, media literacy, and mother–daughter communication about COVID-19. Mothers received 1 social media post per day in 3 randomly assigned Facebook private groups, Monday-Friday, covering all 4 topics each week, plus 1 additional post on a positive nonpandemic topic to promote engagement. Posts in the 3 groups had the same messages but differed by links to information from government agencies, near-peer parents, or news media in the post. Mothers reported on social distancing behavior and COVID-19 vaccine intentions for self and daughter, theoretic mediators, and covariates in baseline and 3-, 6-, and 9-week postrandomization assessments. Views, reactions, and comments related to each post were counted to measure engagement with the messages. Results Nearly all mothers (n=298, 98.3%) remained in the Facebook private groups throughout the 9-week trial period, and follow-up rates were high (n=276, 91.1%, completed the 3-week posttest; n=273, 90.1%, completed the 6-week posttest; n=275, 90.8%, completed the 9-week posttest; and n=244, 80.5%, completed all assessments). In intent-to-treat analyses, social distancing behavior by mothers (b=–0.10, 95% CI –0.12 to –0.08, P<.001) and daughters (b=–0.10, 95% CI –0.18 to –0.03, P<.001) decreased over time but vaccine intentions increased (mothers: b=0.34, 95% CI 0.19-0.49, P<.001; daughters: b=0.17, 95% CI 0.04-0.29, P=.01). Decrease in social distancing by daughters was greater in the near-peer source group (b=–0.04, 95% CI –0.07 to 0.00, P=.03) and lesser in the government agency group (b=0.05, 95% CI 0.02-0.09, P=.003). The higher perceived credibility of the assigned information source increased social distancing (mothers: b=0.29, 95% CI 0.09-0.49, P<.01; daughters: b=0.31, 95% CI 0.11-0.51, P<.01) and vaccine intentions (mothers: b=4.18, 95% CI 1.83-6.53, P<.001; daughters: b=3.36, 95% CI 1.67-5.04, P<.001). Mothers’ intentions to vaccinate self may have increased when they considered the near-peer source to be not credible (b=–0.50, 95% CI –0.99 to –0.01, P=.05). Conclusions Decreasing case counts, relaxation of government restrictions, and vaccine distribution during the study may explain the decreased social distancing and increased vaccine intentions. When promoting COVID-19 prevention, campaign planners may be more effective when selecting information sources that audiences consider credible, as no source was more credible in general. Trial Registration ClinicalTrials.gov NCT02835807; https://clinicaltrials.gov/ct2/show/NCT02835807

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Section: Discussionmentioning

confidence: 99%

Promoting Social Distancing and COVID-19 Vaccine Intentions to Mothers: Randomized Comparison of Information Sources in Social Media Messages

Buller¹,

Walkosz²,

Henry³

et al. 2022

JMIR Infodemiology

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“…The concept of customer engagement has a variety of definitions. One of them is the definition given by Vivek (in Trunfio & Rossi, 2021) who sees customer engagement as the intensity of an individual's participation in an organization's offerings or organizational activities. Based on the definition of Vivek, it can be estimated what aspects cause student participation in PIK-R activities is still not optimal.…”

Section: Discussionmentioning

confidence: 99%

Adolescent Information and Counseling Center in the Digital Age: Changing or Going Extinct [The Existence of PIK-Remaja at SMA IT Al Irsyad Purwokerto]

et al. 2022

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Adolescents are an age group that has been often understood as a group that is in the phase of rebellion, the search for identity, synonymous with delinquency and so on so that it requires special education and supervision both carried out culturally in the family and society and structurally by the state. One form of institutionalization of supervision and education for adolescents is the establishment of an Adolescent Information and Counseling Center (PIK-R) in schools. The problem is that in today's digital era, the existence of PIK-R in schools is fading. The students in the target group are more often looking for information and even conducting "consultations" through various internet-based digital platforms. This research was conducted using qualitative research methods with data collection techniques through observations, documentation and review of literatures. To improve the validity of the data used techniques of triangulation of sources and theories. The results showed that PIK-R SMA IT Purwokerto has begun to transform using digital media. This can be seen from the use of social media such as Facebook, Twitter, Instagram, Youtube, and TikTok as a medium for disseminating information. The information content conveyed by PIK-R is no longer fixated on the TRIAD KRR material or the 8 GenRe substance but has accommodated the issues of adolescents in the digital era such as mental health, toxic productivity and so on. The management of PIK-R carried out by students allows PIK-R to adapt to the needs of today's teenagers, both in terms of content and digital platforms used. The aspect that needs to be improved is to find a solution to increase student interaction and engagement with PIK-R digital accounts, so that PIK-R SMA IT Al Irsyad Purwokerto not only exists physically, but is optimally utilized by all students.

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“…There is no single method of measuring engagement and very few use both qualitative and quantitative perspectives. This in turn means that demonstrating how engaged an audience is in an activity can be difficult (Trunfio and Rossi, 2021). In The Evidence Chamber the format allows members of the public to engage deeply and actively with scientific ideas, deploying them in their discussions and applying that knowledge to decision making.…”

Section: Discussionmentioning

confidence: 99%

The Evidence Chamber: Playful Science Communication and Research Through Digital Storytelling

et al. 2021

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In a courtroom, it is essential that the scientific evidence is both understandable and understood, so that the strengths and limitations of that evidence, within the context of a legal case, can inform decision making. The Evidence Chamber brings together entertainment, public engagement with science and research into a public performance activity that is centred around digital storytelling and science communication. This experience engages public audiences with science and allows a better understanding of how people interpret scientific evidence. In this paper, we discuss how we created this experience as an in-person and fully virtual performance through successful collaboration between forensic science research, public audiences, public engagement professionals, the legal profession, and digital performance artists.

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Conceptualising and measuring social media engagement: A systematic literature review

Cited by 57 publications

References 74 publications

Promoting Social Distancing and COVID-19 Vaccine Intentions to Mothers: Randomized Comparison of Information Sources in Social Media Messages

Promoting Social Distancing and COVID-19 Vaccine Intentions to Mothers: Randomized Comparison of Information Sources in Social Media Messages

Adolescent Information and Counseling Center in the Digital Age: Changing or Going Extinct [The Existence of PIK-Remaja at SMA IT Al Irsyad Purwokerto]

The Evidence Chamber: Playful Science Communication and Research Through Digital Storytelling

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