“…This perspective allows an acknowledgement of the broader socio-cultural, political and economic forces that structure stigmatisation (Parker & Aggleton, 2003) -consistent with Link and Phelan's (2001) sociological framework. In particular, this perspective avoids positivist assumptions that stigma exists universally (devoid of cultural context) and instead attends to the ways in which stigma is intimately tied to larger systems that produce structural inequalities (Kumar, Hessini, & Mitchell, 2009), which is particularly relevant given smoking-related inequalities (Siahpush, 2004) and increasing denormalisation of tobacco use via policy. In addition, such a view of stigmatisation importantly attends to the inherently political context of stigma (Graham, 2012), in which self-governance, personal responsibility and risk-management are socially valued practices of the autonomous and health conscious citizen (Bell, Salmon, & McNaughton, 2011;Petersen & Lupton, 1996).…”