Conceptual Model of Destination Branding: An Integrative Approach

Carvalho, Pedro Costa; Salazar, Ana; Ramos, Paulo

doi:10.1007/978-3-030-02568-7_189

Cited by 3 publications

(2 citation statements)

References 41 publications

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“…The main result was to identify three wine tourist clusters, according to three clearly different levels of wine involvement: medium wine product involvement (Cluster 1); high wine product involvement (Cluster 2) and low wine product involvement (Cluster 3). Carvalho et al (2018) conclude that the effects of satisfaction explain tourist loyalty and have direct implications for tourist behaviour. Moreover, these authors argue the understanding of wine tourism as a continuous reinforced need with intent to unify marketing synergies among stakeholders.…”

Section: Literature Background – Key Domains Included In the Framewor...mentioning

confidence: 81%

Towards a framework for the global wine tourism system

Santos

Ramos

Sousa

et al. 2021

JOCM

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PurposeWine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it.Design/methodology/approachThe systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed.FindingsThe following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all [from kids to seniors] and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM).Research limitations/implicationsThe framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products.Practical implicationsThis framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist's visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored.Originality/valueThis is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.

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Section: Literature Background – Key Domains Included In the Framewor...mentioning

confidence: 81%

Towards a framework for the global wine tourism system

Santos

Ramos

Sousa

et al. 2021

JOCM

View full text Add to dashboard Cite

show abstract

“…There is also a greater need to understand the different types and motivations of tourists that explore specific areas, where wine tourism is one of the key offers. In this context, Carvalho et al (2018) conclude that the effects of brand image and satisfaction explain tourist loyalty and have direct implications for brand performance evaluation, consumer behaviour and tourist profiling. The understanding of wine tourism and its branding success reinforces the need to make continuous efforts to unify marketing collaboration among stakeholders.…”

Section: Wine Tourism Perspective Analysis – Challenges Trends and Opportunitiesmentioning

confidence: 92%

Main challenges, trends and opportunities for wine tourism in Portugal

Ramos

Santos

Almeida

2018

WHATT

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Purpose This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical recommendations for those operating in this sector. Design/methodology/approach The paper draws on a literature review and content analysis of prior and ongoing work. Findings The main challenges, trends and opportunities for the wine tourism industry in Portugal are identified, as well as suggestions and practical recommendations/contributions for managers, stakeholders, players and marketers. The paper concludes with some key points that could form the basis of a strategic agenda for future action. Originality/value Based on the reviewed literature, some benchmarks for the wine tourism industry in Portugal were developed.

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The impact of service quality performance on destination image and destination loyalty in Saudi Arabia: An empirical investigation

Alzaydi¹

2021

10.5267/j.msl

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The interest in tourism destination loyalty has increased in recent times. Although the recent literature has shown that a tourist’s loyalty to a destination is the direct result of quality service and the type of experiences, the correlation between service quality and customer loyalty has yet to be thoroughly researched within the tourist-destination context. Since these destinations are constantly changing, it requires further analysis and research. The purpose of this paper is to investigate the relationship between service quality performance and destination loyalty, as well as the mediation impact of destination image in Saudi Arabia for local tourist destination perspectives in Albaha region, while considering the attitudes towards service quality within three, four- and five-star hotels. The partial least square to structural equation modelling was used (PLS-SEM) to examine 298 local tourists from Saudi Arabia who took part in a survey. The results show a positive relationship between service quality performance and destination image, as well as a positive relationship between service quality performance and loyalty. The results also confirm that destination image mediated the relationship between service quality performance and destination loyalty. The results of this study contribute to knowledge by informing service managers in tourism sector about the perspectives of local tourists towards destination image and loyalty.

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Conceptual Model of Destination Branding: An Integrative Approach

Cited by 3 publications

References 41 publications

Towards a framework for the global wine tourism system

Towards a framework for the global wine tourism system

Main challenges, trends and opportunities for wine tourism in Portugal

The impact of service quality performance on destination image and destination loyalty in Saudi Arabia: An empirical investigation

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