Conceptual Model of Consumers Purchase Intention Towards Smart Retail

Isharyani, Muriani Emelda; Sopha, Bertha Maya; Wibisono, Muh. Arif

doi:10.1145/3429789.3429812

Cited by 3 publications

(1 citation statement)

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“…Previous research has explored the factors that influence consumers' acceptance and adoption of Smart Retail Technology (SRT) and its impact on their shopping experience and behavior. For instance, Isharyani et al [4] employed a theoretical framework that established a connection between the smart consumer experience and the purchase intention of consumers in smart retail.…”

Section: Introductionmentioning

confidence: 99%

Customer behavior when experiencing smart retail technology: a conceptual framework

Ngoc,

Thuy,

Nguyen

2023

UD-JST

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Due to the rapid growth of Smart Retail Technology (SRT) in the digital age, the retail industry has transformed how it engages with customers and manages daily operations. This research utilizes the Value-Based Adoption Model to investigate the mechanism that may affect to customer loyalty to retail stores and electronic Word-of-Mouth (eWOM) behavior following their experience with SRT, focusing on customers' value-oriented perspectives that may not have received adequate attention in previous studies. Based on the literature review, this study identifies five factors affecting the perceived value of a customer and, consequently, his/her loyalty behavior. It also proposes the research framework to analyze customer behavior when experiencing smart retail technology.

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Section: Introductionmentioning

confidence: 99%