“…When identifying the specifics of the innovative activities of the museums of the Rostov region, which are part of the tourism and hospitality industry, it was necessary to analyze the works of such foreign authors as: F. Fathy, Y. Mansour, H. Sabry, M. Refat, A. Wagdy, 2020 [1], C. Fenu, F. Pittarello, 2018 [2], B. I. Farahat, K.A. Osman, 2018 [3], X. Luo, P. Song, Y. Wang, W. Tian, Z. Gu, 2016 [4], M. Napp, T. Kalamees, T. Tark, E. Arumägi, 2016 [5], J. Pallud, D. W. Straub, 2014 [6].…”