Conceptual Approach to Formation of Innovative Entrepreneurship`s Creative Potential

Abstract

In accordance with the basic statements of management science, which help to a based conceptual approach to the formation of innovative entrepreneurship`s creative potential, its elements are the purpose and objectives, objects and subjects, principles, functions and subsystems, consideration of which the most significant managerial influences and stages of the process of forming the creative potential of enterprises. The theoretical and methodological basis of scientific research were scientific concepts and theoretical developments on methods of forming and evaluating the creative potential of innovative enterprises; information and analytical materials. During the writing of the article, the methods of theoretical generalization, comparative analysis and synthesis were used. The purpose of the article is to develop a conceptual approach to the formation of the creative potential of an innovative enterprise and substantiation of the method of evaluating its creative component. To achieve this goal, the following tasks are solved in the article. The essence and components of the formation of the creative potential of the innovative enterprise are defined. The factors influencing the formation of the creative potential of an innovative enterprise (socio-economic, demographic and socio-mental) are identified. The relationship between the creative, intellectual and competence components of the creative potential of an innovative enterprise is established. An algorithm for calculating the relative coefficient of the creative potential of the employee is proposed. It is reasonable that the direct parameter of the creative component is an integral indicator of the biological (natural) and socio-economic activity of man. The principles of formation of the creative potential of the innovative enterprise (system, complexity, flexibility, efficiency, consistency, protection of innovative business from threats and dangers of external, internal and design environment) are developed. Subsystems for ensuring the formation of the creative potential of an innovative enterprise (organizational, methodological, personnel, information, and software) are considered.

Formation of a Rational Structure for Managing the Dynamic Capabilities of the Enterprise's Human Resources Potential

“…In work [9] it is noted that the development of dynamic capabilities of the personnel component of the enterprise creates conditions and opportunities for timely adjustment of the chosen strategy of its development, and increases the efficiency of their functioning. In the work [10], the authors substantiated the importance of the dynamic capabilities of personnel potential in relation to the implementation of its creative component in the innovative development of the enterprise. However, the authors, again, do not define the main parameters and characteristics of these possibilities.…”

“…The analysis of publications [1][2][3][4][5][6][7][8][9][10] showed that most of the research in the field of effective management of the personnel potential of the enterprise is concentrated on the key features of personnel resources, paying less attention to the interaction of their dynamic capabilities and the formation of the competitiveness of business structures. Thus, significant efforts should be directed to the study of how the personnel of the enterprise, its dynamic capabilities and the nature of the business processes implemented by it affect the expected results of the enterprise.…”