The article focuses on treasure lore in Estonian folklore. It is based on the collection of 2000 folkloric texts, kept in the Estonian Folklore Archives and collected throughout the past 150 years. Stories present in anthologies, print media and to some extent also digital media were included in the analysis. The article attempts to point at the differences between these texts on the one hand and everyday conversations about money on the other: in the case of the former the stress is on the symbolic aspect of imagery and attitudes, as well as on values and choices of the community. Estonian treasure lore, carrying essential similarities with folklore from neighbouring regions, addresses the fantasies of becoming rich, nurtured by human hopes and desires, but at the same time the stories also incorporate the factual, biographical and other details from the physical reality. Treasure stories are characterised by emphasised locality and temporality as well as money-related and other more general folk beliefs. The article also examines questions regarding the functions of treasure stories. Story-telling is motivated by its entertainment value, the feeling of possessing valuable information, and a wish to avoid the unwanted actions of other community members.