Concentration in local television markets

Bates, Benjamin J.

doi:10.1080/08997769309358242

Cited by 32 publications

(13 citation statements)

References 22 publications

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“…Other studies got into station trafficking in television and radio (Bates, 1993) and consumer welfare in cable television (Ahn & Litman, 1997;Crawford, 2000). Also the efficiency of state or market provision of television goods as well as their economic impact has constituted a central research line (Minasian, 1964;Samuelson, 1964;Anderson & Coate, 2000).…”

Section: Theory: Public Service Broadcasting Performance and Efficiencymentioning

confidence: 99%

Efficiency and benchmarks of regional public service broadcasters in Spain

Artero

Serrano

Latorre

2015

CommSoc

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The current high public deficit situation of the Spanish economy lead us to analyse the management of public service companies, their allocation of resources and how well they are used. Within this article, we shall compare the efficiency of regional public service broadcasters (PSBs) in Spain using Data Envelopment Analysis (DEA) method and benchmarking. That will be done with two goals in mind. One, to evaluate and compare the performance of regional public television networks. And two, to propose policy measures to improve management efficiency. The results from the study indicate that more than a half of public television services in Spain are inefficient. It is recommended that the television services change some of their inputs/outputs to enhance efficiency and ensure future sustainability

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Section: Theory: Public Service Broadcasting Performance and Efficiencymentioning

confidence: 99%

Efficiency and benchmarks of regional public service broadcasters in Spain

Artero

Serrano

Latorre

2015

CommSoc

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“…Some relevant authors include Bates (1991Bates ( , 1993Bates ( , 1998, Compaine & Gomery (2000), Gómez (1998Gómez ( , 2000, Litman (1978), Picard (1996Picard ( , 2002, Albarran (2002), Nieto and Iglesias (2000), Sánchez-Tabernero and Denton (1993), Sánchez-Tabernero (2000), Sánchez-Tabernero and Carvajal (2002), Doyle (2002), Albarran andChan-Olmsted (1998), Llorens (2003), and Álvarez-Monzoncillo and Toussaint (1979). In regards to international expansion and the creation of multinational communications firms, it would be relevant to mention the work of Gershon (2000).…”

Section: Literature Reviewmentioning

confidence: 99%

Media Concentration in the Hispanic Market: A Case Study of TV Azteca vs. Televisa

Renteria

2007

International Journal on Media Management

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“…In the latter category, examples of previous studies include: (i) Fournier (1986), who used the k-firm concentration ratio, and (ii) Bates (1993) and Ekelund et al (2000a), who used the Herfindahl-Hirschman index. Fournier (1986) focused on the fact that the price-cost margin became significantly higher in cases where the number of firms in the market was small, and he tried a number of estimates controlling for whether firms were affiliated with a network or not and for broadcasting station scale, based on which he showed that differences in degree of concentration had virtually no effect on the level of profit ratios.…”

Section: Previous Studiesmentioning

confidence: 99%

“…Fournier (1986) focused on the fact that the price-cost margin became significantly higher in cases where the number of firms in the market was small, and he tried a number of estimates controlling for whether firms were affiliated with a network or not and for broadcasting station scale, based on which he showed that differences in degree of concentration had virtually no effect on the level of profit ratios. Bates (1993) derived figures for HHI from data for 1977, 1987, and 1992; though the figures were all on the high side, he showed that they differed depending on whether audience data or advertising revenue data were used, with the latter yielding especially high figures. Ekelund et al (2000a) looked at a sample of 549 US radio stations' advertising prices in 1995-1996 and did an empirical study of how they related to the degree of concentration, using data for both the entire advertising market and the program-supply market.…”

Section: Previous Studiesmentioning

confidence: 99%

Determinants of profit in the broadcasting industry: Evidence from Japanese micro data

Kasuga

Shishikura²

2006

Information Economics and Policy

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We offer an empirical analysis of the relationships between: (a) the structural, operational, and regional characteristics of the businesses of the commercial terrestrial broadcasters that form the core of Japan's existing broadcasting system; and (b) the profitability of these broadcasters. The findings may be summarized as follows:(i) A positive correlation can be seen with audience share, which is a proxy variable for market share, but no clear conclusion can be reached with respect to market concentration.(ii) There is a positive correlation with the scope of household coverage and with income per capita.(iii) The variable showing each station's ability to produce its own programs correlates positively with revenue and negatively with profit.We also find that the variables indicating market conditions, such as the number of households covered and the income level of the area of operation, have a greater effect in determining profits. In the period ahead, it will probably be necessary to think about the proper shape of efficient management for terrestrial broadcasters, including the possibility of mergers or other forms of consolidation. But the results of our analysis indicate that it is also important to consider the standards for prevention of concentration in such a way as to even out the regional gaps in market conditions. And they show that a redrawing of the administrative boundaries in such a way as to even 0167-6245/$ -see front matter Ó the regional operating conditions might even out the revenues and profits of broadcasters and the number of channels that people can watch.

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Concentration in local television markets

Cited by 32 publications

References 22 publications

Efficiency and benchmarks of regional public service broadcasters in Spain

Efficiency and benchmarks of regional public service broadcasters in Spain

Media Concentration in the Hispanic Market: A Case Study of TV Azteca vs. Televisa

Determinants of profit in the broadcasting industry: Evidence from Japanese micro data

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