2020
DOI: 10.26441/rc19.1-2020-a15
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Comunicación interactiva en sitios web universitarios de Ecuador

Abstract: En este estudio se evalúa la comunicación que las 60 universidades acreditadas en Ecuador desarrollan en sus sitios web. El objetivo es determinar qué importancia otorgan a la comunicación interactiva y analizar si existe asociación con factores institucionales, con la posición en rankings mundiales y con el tráfico web. Se recurrió al análisis de contenido y se creó un Índice de Comunicación Web –ICW–  para identificar la presencia de dependencias de comunicación y la adopción de canales interactivos en los p… Show more

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Cited by 4 publications
(3 citation statements)
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References 53 publications
(42 reference statements)
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“…Concerning higher education, Banks et al (1997, p. 211) reported that "established universities tended to have higher quality disclosure than new universities in the service performance and financial performance categories" for universities in England, Wales, and Northern Ireland. Several empirical studies (Murias et al, 2008;Ismail and Bakar, 2011;Católico, 2012;Garde et al, 2013;Segura-Mariño et al, 2020a) indicate that age (older universities) has a positive effect on the web transparency of universities. However, Saraite et al (2018) found that newer universities are the most enthusiastic about using websites.…”
Section: Agementioning
confidence: 99%
See 1 more Smart Citation
“…Concerning higher education, Banks et al (1997, p. 211) reported that "established universities tended to have higher quality disclosure than new universities in the service performance and financial performance categories" for universities in England, Wales, and Northern Ireland. Several empirical studies (Murias et al, 2008;Ismail and Bakar, 2011;Católico, 2012;Garde et al, 2013;Segura-Mariño et al, 2020a) indicate that age (older universities) has a positive effect on the web transparency of universities. However, Saraite et al (2018) found that newer universities are the most enthusiastic about using websites.…”
Section: Agementioning
confidence: 99%
“…Thus, according to institutional theory, coercive forces derived from the regulation may cause public universities in Spain to have higher levels of disclosure than private universities (Kansal et al, 2018). Segura-Mariño et al (2020a) and Andrades et al (2021) determined empirically that public universities possess a higher web communication index than private universities.…”
Section: Fundingmentioning
confidence: 99%
“…Local and international students use these websites for information on academic programs, entry and level requirements, scholarships, opportunities, study benefits, and available resources they can access [9]. Consequently, a well-designed university website that provides a smooth, fast, and efficient user experience can significantly influence the decision-making [10] .…”
Section: Introductionmentioning
confidence: 99%