Comunicação Organizacional e Gestão do Conhecimento: interface entre áreas

Abstract

O trabalho relata uma pesquisa, de natureza interdisciplinar, que descreve práticas e abordagens gerenciais da comunicação organizacional e da gestão do conhecimento, identificando interface entre as áreas. Trata-se de uma pesquisa descritiva, com base em um estudo de caso realizado em uma empresa do setor de serviços e produtos de aluguel de automóveis. Os dados obtidos referendam os paradigmas relacional da comunicação e do conhecimento organizacional como os mais adequados para a promoção do diálogo interpessoal no ambiente do trabalho. O estudo evidencia a importância da formação de contextos capacitantes propícios para o compartilhamento da informação e a criação de conhecimento no âmbito da organização estudada. Os resultados demonstram que os contextos capacitantes estimulam a promoção do compromisso dos públicos internos para com a organização, a conscientização sobre mudanças no ambiente corporativo, a compreensão da evolução dos objetivos organizacionais e a sensação de pertencimento à organização. Os resultados também evidenciam a relevância da comunicação interna para o compartilhamento da informação e a criação de conhecimento organizacional.

The interaction between organizational communication and knowledge management: A systematic literature review

“…” —required careful reading and analysis of each article as the understanding of the communication area and its processes was not always clear. For example, some texts employed the term “organizational communication” to refer only to communication within the organization between employees or directed at them (Lemos & Barbosa, 2021; Rueda et al, 2020).…”

“…In the past 20y years, the significance of communication in knowledge transfer has been explored from various perspectives. Several authors link OC with communication targeted at employees and the communication proficiency of the organization's members (Colon‐Aguirre, 2015; Lemos & Barbosa, 2021; Treem & Leonardi, 2017).…”

“…In their case study, conducted in a Brazilian services company, the authors identified KM and OC initiatives and processes that here are understood to be part of organizational IC. Given the interplay between them, the study suggests that IC is crucial for the success of KM initiatives and that communication practices support KS, especially in promoting employee commitment, creating awareness of change, understanding organizational objectives, and fostering a sense of belonging (Lemos & Barbosa, 2021).…”

“…In their case study, conducted in a Brazilian services company, the authors identified KM and OC initiatives and processes that here are understood to be part of organizational IC. Given the interplay between them, the study suggests that IC is crucial for the success of KM initiatives and that communication practices support KS, especially in promoting employee commitment, creating awareness of change, understanding organizational objectives, and fostering a sense of belonging(Lemos & Barbosa, 2021).Reaching a similar conclusion,Martynenko (2015) argues that effective OC is essential for training and KM within organizations.Through a theoretical analysis of scientific publications, the author studied communication concepts and focused on the IC of organizations.Martynenko (2015, p. 91) argued that "efficient internal communication is necessary for effective collaboration and information exchange among employees, which is essential for knowledge sharing." Other research data also support the idea of a strong connection between IC, employee motivation, and stimulation of KS, validating the theoretical assumption that factors that contribute to KS are closely linked with IC.…”

“…The authors concluded that "none of the analysed models explicitly consider the relevant aspects of communication"(Pizzaia et al, 2018, p. 77), which could lead to noise and inefficiency in the search for new and useful knowledge.Rueda et al (2020, p. 83) argue in their literature review on organizational learning and communication that for organizations to become learning organizations, communication is essential for forming, transmitting, diffusing, and distributing new cultural values that shape people's behavior. Similarly,Lemos and Barbosa (2021) state that the relationship between communication and learning is achieved by promoting employee commitment, creating awareness of changes in the business environment, understanding organizational objectives, and fostering a sense of belonging. In their case study, conducted in a Brazilian services company, the authors identified KM and OC initiatives and processes that here are understood to be part of organizational IC.…”