This paper presents a structured view of informing as a separate field of scientific inquiry and practical endeavors and possibly an emerging academic discipline. It is already a field with its framework, model, a fundamental research question, a point of reference, observation points, and ways of measuring results. It entails basic distinctions, fundamental concepts, and a universal taxonomy and ordering of information use requirements and priorities for their examination for research and applications. It still lacks a clear division into sub-areas. To attain the status of a separate academic discipline, it needs further elaboration of sub-areas and a curriculum model that specifies competencies, an introductory course, prerequisite courses, and laboratories. This position paper is written mainly from the operations management and decision sciences viewpoint, structured similarly as computing, and discussed from the perspective of various taxonomies of academic disciplines. Its purpose is to elicit challenge, critique, discussion, and suggestions to develop a mutual consensus among researchers in informing.