The component placement problem is a specialization of the quadratic assignment problem that has been extensively studied for a decade and which is of considerable practical value. Recently, interest in component placement algorithms has risen primarily as a result of increased activity in the field of computer-aided design automation. This paper deals with the methodology of component placement and is based on the results of considerable operational experience. A tutorial presentation of tree search placement algorithms is provided, and an improved placement procedure is described which is demonstrated to be effective in generating near optimal solutions to the component placement problem. These solutions are completely reproducible and are obtained at an acceptable expenditure of computational resources. An additional objective is an assessment of performance of the class of near optimal algorithms. In particular, the question-how close to optimal are the near optimal solutionsis examined.