“…3 and ESI †) due to the significant destabilization of the ground state rather than the excited state, as is common for similar p-conjugated systems. 42,44,[101][102][103] Although the influence of the rotation of the peripheral substituents on the absorption spectral maxima is expected to be marginal, it may, nonetheless, induce a broadening of the absorption and emission bands, and more notably, may have a key role in inducing thermal quenching of the luminescence. While the possibility to take into account the out-of-plane deformation effects via a reasonable sampling of the conformational space is well established and has been thoroughly demonstrated in similar systems, 36,42,66,101 the effects of the peripheral dihedral rotations require much deeper attention, due to their strong non-harmonic behaviour.…”