“…These ππ*/nπ* bands are separated enough to allow their selective irradiation: interestingly, excitation in the UV (ππ*) and in the visible region (nπ*) shows significantly different quantum yields (QYs), about 11% and 25%, respectively, in the trans case and 27% and 56% in the cis case in n -hexane . The QY wavelength dependence, which is in contrast with Kasha’s rule, suggests that different reaction mechanisms may take place starting from the ππ* or nπ* excited states (ESs), an issue that is still under discussion in experimental , and theoretical ,,− studies. Because of the reversibility of the isomerization, its speed, and the simplicity of incorporating azobenzene in complex structures, many studies are focused on red-shifting the intense ππ* bands, whose UV absorption is limiting technological and biological applications.…”