1990
DOI: 10.1332/030557390782454620
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Compulsory Screening: advertising AIDS in Britain, 1986-89

Abstract: Since 1986 we have witnessed a succession of mass media campaigns that have aimed to provide information about HIV infection and AIDS. From the now notorious Department of Health and Social Security (DHSS) iceberg and tombstone motifs designed to imprint the word ‘AIDS’ on the ‘general public’ consciousness, to the Health Education Authority’s (HEA’s) attempts to address the ‘realities’ of heterosexual sexual behaviour, the campaigns have been widely criticised both for their reliance upon fear tactics and for… Show more

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Cited by 8 publications
(3 citation statements)
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“…As re-skilled risk managers, individuals are invited to act as responsible citizens by modifying their sexual repertoires and relationships. This process has been characterised by the following national and local mass media advice:`Protect yourself, use a condom';`You know the risks, the decision is yours';`AIDS: You're as safe as you want to be'; and`It's never too late to negotiate' (Rhodes and Shaughnessy 1990). Posited as an outcome of rational choice-making and negotiation skills, sexual safety has been primarily envisaged as being dependent on an individual's capacity to talk to their partners (Scott and Freeman 1995).…”
Section: Hiv Risk Managementmentioning
confidence: 99%
“…As re-skilled risk managers, individuals are invited to act as responsible citizens by modifying their sexual repertoires and relationships. This process has been characterised by the following national and local mass media advice:`Protect yourself, use a condom';`You know the risks, the decision is yours';`AIDS: You're as safe as you want to be'; and`It's never too late to negotiate' (Rhodes and Shaughnessy 1990). Posited as an outcome of rational choice-making and negotiation skills, sexual safety has been primarily envisaged as being dependent on an individual's capacity to talk to their partners (Scott and Freeman 1995).…”
Section: Hiv Risk Managementmentioning
confidence: 99%
“…Charges for eye and dental checks, introduced in 1989, have been heavily criticised for deterring the use of preventive services {The Independent, 1990a, p.6). The high profile media campaigns on public health issues have also attracted criticism (Rhodes and Shaughnessy, 1990). Others have argued that screening for cervical and breast cancer along the lines proposed is not the best use of resources (Barclay, 1989;McCullough, 1989;Mason, 1990).…”
Section: Political Agentsmentioning
confidence: 99%
“…Then, being HIV positive was a relatively new and unknown condition, with little in the way of treatment and uncertainty as to how it might progress and spread. At that time the media reinforced feelings of fear by exploiting deep-seated anxiety about sex, disease and death with TV commercials featuring dire warnings and apocalyptic images of tombstones (Rhodes & Shaughnessy, 1990). Many popular newspapers sought to link the risk firmly with particular demonised groups such as drug users and gay men and disputed the relevance of health education campaigns to the heterosexual population (Clatts & Mutchler, 1989;Clarke, 1992;Beharrell, 1993).…”
Section: Introductionmentioning
confidence: 99%