Compressed speech by mnemonic joining: A negative implication for broadcasting

Bittner, John R.; Shamo, G. Wayne; Celorie, Dennis J.

doi:10.1080/08838157309363709

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Early Research On Speaking Rate/ Time-compression In Broadca1

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1991

1999

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Cited by 2 publications

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“…would decline with rates above 225 wpm. In the early 1970s considerable attention was given to studies on speaking rate and timecompression in broadcasting but such research primarily examined delivery of newscasts as evidenced in the work of (Bittner, Shamo, & Celorie, 1973;Glasser, 1976;Rossiter, 1971;Smith & McEwen, 1973-74). It is only within the past ten years, however, that the implications of time-compression on radio/television advertising have been studied.…”

Section: Early Research On Speaking Rate/ Time-compression In Broadcamentioning

confidence: 98%