Comprehensive examination of online reviews divergence over time and platform types

Kirilenko, Andrei; Stepchenkova, Svetlana; Gromoll, Ronald; Jo, Yeonseo

doi:10.1016/j.ijhm.2023.103647

Cited by 3 publications

(2 citation statements)

References 34 publications

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“…Ergo, future research could consider how potential tourists respond when faced with equal numbers of positive and negative reviews by discussing the framing effect of review valence. In addition to valence, other online review features are also worth studying, such as review length [22], number of reviews [67], review platform types [5], or review readability [68]. Finally, although this paper uses a new perspective to divide destination reputation into ability reputation and responsibility reputation, it only discusses its moderating role in terms of the after-effects of review valence.…”

Section: Research Limitations and Future Research Directionsmentioning

confidence: 99%

“…People love traveling but are often hesitant when deciding on a destination due to the uncertainty and risks involved in travel [1][2][3][4]. Nowadays, the emergence of online reviews has become a crucial source of information for potential tourists when making their final decisions [5][6][7]. According to Fang [8], 65% of tourists search the internet before choosing a destination, and 69% of their decisions are influenced by online reviews.…”

Section: Introductionmentioning

confidence: 99%

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How Review Valence Shapes Visit Intention: Affective Commitment and Destination Reputation

Zhao,

Tang,

Yang

et al. 2024

Sustainability

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In the era of social media, online reviews have become a crucial factor influencing the exposure of tourist destinations and the decision-making of potential tourists, exerting a profound impact on the sustainable development of these destinations. However, the influence of review valence on visit intention, especially the role of affective commitment and reputation (ability vs. responsibility), remains unclear. Drawing on emotion as a social information theory, this paper aims to elucidate the direct impact of different review valences on tourists’ visit intentions, as well as mediating mechanisms and boundary conditions. Three experiments indicate that positive (vs. negative) reviews can activate stronger affective commitment and visit intention, with affective commitment also playing a mediating role. Additionally, destination reputation significantly moderates the after-effects of review valences. More specifically, a responsibility reputation (compared with an ability reputation) weakens the effect of negative valence on affective commitment and visit intention. This study provides valuable theoretical insights into how emotional elements in online reviews influence the emotions and attitudes of potential tourists. Particularly for tourism managers, review valence and responsibility reputation hold practical significance in destination marketing.

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Section: Research Limitations and Future Research Directionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

How Review Valence Shapes Visit Intention: Affective Commitment and Destination Reputation

Zhao,

Tang,

Yang

et al. 2024

Sustainability

View full text Add to dashboard Cite

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Improving customer satisfaction in the hotel industry by fusing multi-source user-generated content: An integration method based on the heuristic-systematic model and evidence theory

Ma,

Li,

Cao

2024

Appl Intell

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Social marketing and happiness in employment. Evidences from Glassdoor

Galiano-Coronil,

Blanco-Moreno,

Tobar-Pesantez

2024

BMC Psychol

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Background With the increasing role of the Internet and social media, there are more significant opportunities for employees to express their opinions about the companies they work for more directly. A recognized job review website is Glassdoor.com, which collects employees’ opinions anonymously and the scores they give to companies. This descriptive study analyzes the assessment that employees give to companies by studying the advantages in their comments from the perspective of Happiness Management and Social Marketing. In this sense, this research aims to analyze how the main benefits offered by companies, are linked to the happiness of employees and to the actions of social marketing that companies develop affect the general satisfaction of employees. Methods This study has used in the worker comments, text mining, and inferential analysis techniques. The sample was divided into two blocks, with comments that refer to issues about social marketing and happiness. In each one, an inferential analysis was carried out using the Student’s T-test. This analysis allowed us to identify, in each sample of comments, in which advantages the differences in the mean ratings were significant depending on whether they were mentioned. Results The main results indicate that social marketing and happiness are linked to the advantages employees comment on in reviews on Glassdoor. Significant differences exist in the average ratings of certain advantages depending on whether they are mentioned or not in the comments. Likewise, the differentiation between comments on social marketing and happiness offers scientific evidence of the most valued advantages in each cluster. Specifically, the advantages grouped into the following dimensions are working conditions, company image, and social relations. Discussion This research contributes to happiness management theories by empirically demonstrating how positive work environments enhance productivity, loyalty, and creativity. These insights show how leadership quality, work-life balance, and recognition contribute to workplace happiness, enhancing productivity, loyalty, and creativity. Such feedback aids job seekers in making informed decisions, helps companies improve practices and attract talent, and provides researchers with valuable data on employment trends and corporate culture’s effect on employee well-being.

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Comprehensive examination of online reviews divergence over time and platform types

Cited by 3 publications

References 34 publications

How Review Valence Shapes Visit Intention: Affective Commitment and Destination Reputation

How Review Valence Shapes Visit Intention: Affective Commitment and Destination Reputation

Improving customer satisfaction in the hotel industry by fusing multi-source user-generated content: An integration method based on the heuristic-systematic model and evidence theory

Social marketing and happiness in employment. Evidences from Glassdoor

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