Comprehensive analysis of the mass media visual component in the aspect of media aesthetics

Topchii, Irina

doi:10.1145/3284179.3284272

Cited by 5 publications

(5 citation statements)

References 4 publications

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“…Другим вектором, отражающим значимость визуального поворота, стала популярность и постоянное развитие креативного комментирования в современных медиа (Карасик 2018;Topchii 2018). Обращается внимание на возрастающую активность участия адресата как новый вызов цифровой эпохи (Новикова/Кирия 2018, 282-283).…”

Section: актуализация проблем медиаэстетики: тенденции и концепцииunclassified

Media aesthetic component in special projects of the “Arguments and Facts” edition

Simakova

Topchii

2020

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The article examines the special projects of the publication “Arguments and Facts”, which are a polycode journalistic text, determines the role of the media aesthetic component in creating a publicistic image. The theoretical basis of the research was the works of M. A. Berezhnoy, M. V. Zagidullina, E. Kats. The case method made it possible to characterize the main features of a polycode media text in terms of media aesthetic potential: interactivity, conceptual design, and organization of space. Together they allow you to create a coherent, convincing, expressive image, to establish contact with the addressee.

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Section: актуализация проблем медиаэстетики: тенденции и концепцииunclassified

Media aesthetic component in special projects of the “Arguments and Facts” edition

Simakova

Topchii

2020

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“…Irina Topchii [18] highlights how today, under the conditions of visual culture domination, the issues of particular text emotional perception by the audience, as well as questions of media aesthetics turn increasingly important. This paper uses one of the leading social and political Internet media, in the Russian language, as an empirical basis.…”

Section: Comprehensive Analysis Of the Mass Media Visual Component Inmentioning

confidence: 99%

Implementation of Qualitative and Mixed Methods Researches

Pinto-Llorente

Sánchez-Gómez

Costa

2018

Proceedings of the Sixth International Conference on Technological Ecosystems for Enhancing Multiculturality

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The objective of the qualitative and quantitative integration in research designs is the reconciliation between paradigms and methods in research in social science. The objective to specify the general epistemological formulations on which qualitative methods are based in more precise and current methodological proposals, since we are in an exciting moment in the qualitative research in which it is appreciated a clear tendency in the use of a mixed methods research. During the Twentieth-First Century that have favoured the rise of mixed methods researches that enhance the mutual invigoration of the two types of methods, and facilitate the triangulation through operations. The aim of this track is to provide a space for reflection and put into practice the foundation, operationalization, and fields of application of qualitative and mixed methods researches.

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“…In the authors' opinion, these trends include: panmediatization, visualization, the strengthening of the role of context, the dominance of polycode publications in the media, and, consequently, the strengthening of the role of the aesthetic component in media communication. All these tendencies are manifested in the ways, techniques, means of presenting information, and therefore there is a need to talk about media aesthetics (Krotz, 2007;Manovich, 2001;Mitchell, 2015;Topchii, 2018;Topchii, 2019;Zagidullina, 2017;Zagidullina, 2019a;Zagidullina, 2019b;). In our opinion, media aesthetics makes it possible to form an economic culture among the modern consumer of media content.…”

Section: Introductionmentioning

confidence: 99%