Comportamento Do Consumidor Voltado Para a Sustentabilidade: Elucidando O Campo Teórico E Contribuindo Para Agenda De Pesquisa

Pivetta, Natália Pavanelo; Scherer, Flávia Luciane; Trindade, Nathália Rigui; Piveta, Maíra Nunes

doi:10.23925/2237-4418.2020v35i1p15-32

Cited by 3 publications

(6 citation statements)

References 20 publications

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“…The concern with identifying and understanding who the green consumer is and what their characteristics are began in the 1970s. There was a belief that the profile of the green consumer would be young women, with higher incomes, who lived in urban areas and who had a higher level of education, however there was never a consensus on this profile, as many other studies found little relationship with demographic characteristics (Pivetta et al, 2020). Some authors propose the segmentation of sustainable consumers based on psychographic characteristics.…”

Section: Green Marketing Strategies Greenwashing and Segmentationmentioning

confidence: 99%

Marketing and sustainability: Consumer perceptions and marketing strategies applied to green marketing

Lopes,

Esteves,

Sousa

2024

JHSR

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Due to the importance of the topic of sustainability today, this study addresses the strategies and concepts associated with green marketing. Topics such as segmentation, identifying sustainable market segments, marketing mix management and communication challenges regarding the relationship between consumers' willingness to pay more and sustainability are covered. The present study aims to analyze consumers' perceptions and willingness to purchase sustainable products and inherently adopt sustainability causes. The study highlights the sociodemographic profile of those who adopt sustainable practices in their daily lives. The analysis and processing of the primary data collected (n= 74) focuses on a univariate and multivariate descriptive analysis. From the results obtained, and for the present sample, it is possible to conclude that there is a high predisposition and positive attitude towards purchasing environmentally friendly products. Furthermore, on the one hand, gender has an influence on the degree of concern for the environment and the belief that our actions have an impact on climate change, on the other hand, age has no influence on attitudes and beliefs regarding to the environment.

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Section: Green Marketing Strategies Greenwashing and Segmentationmentioning

confidence: 99%

Marketing and sustainability: Consumer perceptions and marketing strategies applied to green marketing

Lopes,

Esteves,

Sousa

2024

JHSR

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“…The subject of consumer behaviour can be introduced as an area of study covering different disciplines, since it is influenced by different sciences. Based on Pivetta et al (2020) [94], various economists gave rise to the first studies on consumer behaviour, such as Adam Smith, who considered human needs to be innate and consumption decisions to be rational, based on evaluating the usefulness of products.…”

Section: Consumption and Consumer Behaviourmentioning

confidence: 99%

“…Since then, interest in studies in the area of consumer behaviour has grown considerably. According to data from the Web of Science database on publications on this subject, the number of studies tripled between 2007 and 2017 [94].…”

Section: Consumption and Consumer Behaviourmentioning

confidence: 99%

“…While Portilho (2010), cited by Pivetta et al (2020) [94], exemplifies it as a consumer who, in addition to the quality/price variable, encompasses in the influencing factors of their choices the environmental variable, choosing products that are not aggressive to the environment, considering their impact on the physical environment, purchasing ecological products to minimize the potentially negative environmental impact.…”

Section: Conscious Consumptionmentioning

confidence: 99%

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Sustainability in the Fashion Industry in Relation to Consumption in a Digital Age

Vassalo,

Marques,

Simões

et al. 2024

Sustainability

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This study addresses the challenges faced by the fashion industry and its consumers in relation to sustainability and the circular economy in a digital age, relating them to the impacts that this industry triggers, both environmentally and socially. The aim is to understand the relations between environmental concern, fashion consumer awareness and adaptation to the digital evolution, and how these can result in an intention to buy sustainable fashion. The methodology adopted was based on other studies in the area, allowing us to answer the investigation question and, finally, to present some reflections that could mitigate the problems found. This research concisely highlights the limitations of the current linear economy, demonstrating the difficulties in the transition to a more sustainable world. This article is relevant for researchers in the field of fashion brand communication and consumer behaviour, as the results show some theoretical and experimental content for a better development of strategies and practices in the field of sustainable fashion, taking into account the digital evolution.

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“…Nabiv (2020) a define como a gestão das atividades humanas sob o prisma da questão ambiental. Neste sentido, Pivetta et al (2020) propõem que haja uma reformulação no conceito de desenvolvimento, destacando que ele deve ser entendido como a apropriação efetiva de todos os direitos humanos, políticos, culturais, sociais e o direito coletivo ao meio ambiente.…”

Section: Sustentabilidade Ambiental No Contexto Mercadológicounclassified

Untitled

2022

GEPFIP

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This article is the result of an investigation into the factors that may possibly contribute to triggering generalized anxiety disorder in students during the completion of the Course Completion Work (CBT). This is a descriptive field research with a narrative approach, with the application of a questionnaire containing 16 questions, prepared through Google Forms, which involved 51 students of the Administration course at the Federal University of Mato Grosso do Sul, Campus de Aquidauana (UFMS-CPAQ). The main objective was to analyze what are the factors that can trigger the anxiety disorder in academics of the UFMS-CPAQ Administration course in the phase of completion of the writing of the TCC. The specific objectives were: to analyze the feelings reported by the students of the Administration course during the TCC as an experience attributed or not to anxiety; to verify how the transition from undesirable feelings of anxiety is related to the development of CBT and to identify in the literature how to manage anxiety levels in the academic journey. The results showed that most students had symptoms of anxiety, mainly related to excessive concern about not being able to complete their studies, fear of failing, not being able to present themselves to the bank and not being able to write in time. It is concluded that although anxiety is not such a bad thing, when it becomes a recurring event that causes disproportionate concern it is a warning sign of a disorder in the individual's mental health.

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Comportamento Do Consumidor Voltado Para a Sustentabilidade: Elucidando O Campo Teórico E Contribuindo Para Agenda De Pesquisa

Cited by 3 publications

References 20 publications

Marketing and sustainability: Consumer perceptions and marketing strategies applied to green marketing

Marketing and sustainability: Consumer perceptions and marketing strategies applied to green marketing

Sustainability in the Fashion Industry in Relation to Consumption in a Digital Age

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