Comportamento do consumidor de frutas na região da fronteira oeste do Rio Grande Do Sul com Argentina e Uruguai

Abstract

fruit consumer haBits in the rio Grande do sul Border with arGentina and uruGuaYaBstract -This study aimed to identify the consumer profile, to characterize the frequency and the main fruit consumption habits, as well as to analyze the factors that affect the consumption of the resident population of the West regions of the state of Rio Grande do Sul in the border with Argentina and Uruguay. An exploratory survey was conducted in 2012, using a transversal and population-based approach, constituting in questionnaire application to people living in the border cities of Uruguaiana, Itaqui, São Borja and Santana do Livramento. The survey was composed of 400 consumers living in the four cities studied. The results indicate that only one third of the interviewees consume fruit daily being consumption more frequent among women. Fruits for human consumption are mainly bought in supermarkets. Among the reasons influencing fruit consumption stands out the distinction of fruit as a healthy food, and appearance is the most adopted criterion to choose the fruit. The main fruits consumed by interviewees in the region are bananas, apples, oranges, papayas and mangos, respectively. Price reduction, habit creation and improved fruit quality are important factors for the increasing consumption of fruits in this region. index terms: consumer profile, Fruitculture, quality, food.

Perfil socioeconômico dos comerciantes e consumidores de frutas de Xique-Xique - BA

“…Segundo Farias et al (2014), os consumidores estão progressivamente mais exigentes devido aos meios de comunicação e às campanhas que influenciam o estilo de vida mais saudável. Nesse caso, informações acerca do perfil do consumidor podem traçar as melhores tomadas de decisões quanto ao conhecimento dos principais anseios desses grupos de consumidores.…”

“…Em outro estudo realizado em Rondônia, RosaNeto et al (2006) constataram o consumo predominantemente das mesmas frutas na mesma ordem, com o acréscimo do mamão, melancia, uva, do abacaxi e melão. De acordo comFarias et al (2014), as razões pelas quais essas frutas são as mais procuradas estão relacionadas à acessibilidade, pois são ofertadas o ano todo e também são encontradas em maior parte dos estabelecimentos com preços mais acessíveis em comparação as outras frutas.Ademais, foi constatado porPacheco et al (2019) que as famílias com menor recurso financeiro tendem a planejar suas compras e comprar frutas mais baratas, em comparação àquelas que possuem maior poder aquisitivo. Também foi apurado que, mesmo melhorando o poder aquisitivo, muitas dessas famílias acabam não diversificando o seu paladar com frutas diferenciadas devido à falta de hábito(PACHECO et al, 2019).…”

Phenological and productive characteristics of blackberry genotypes grown in an organic production system

“…Blackberry has drawn the attention of producers and consumers, who have become more and more demanding lately. This fact has been attributed to several factors, such as economic and social ones, nutraceutical characteristics found in the fruit and search for healthier food (Antunes et al 2014, Farias et al 2014.…”

Inheritance of seed size in watermelon populations

“…The development of new genotypes with commercial attributes different from those already on the market, such as the size of the seeds, can make the production of Brazilian watermelon more expressive. Moreover, the consumer market has increasingly been demanding nutritious and healthy fruits (Farias et al, 2014).…”