2021
DOI: 10.1001/jamanetworkopen.2021.16551
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Compliance With Cannabis Act Regulations Regarding Online Promotion Among Canadian Commercial Cannabis-Licensed Firms

Abstract: IMPORTANCE As global jurisdictions shift toward cannabis legalization, 2 areas of public health importance relate to exposure to youth and to truthful promotion. Although Canada's Cannabis Act specifies many prohibitions related to cannabis promotion, no systematic monitoring or enforcement among licensed firms exists. Compliance with marketing regulations has effects beyond Canadian citizens because of the global outreach of websites and social media. OBJECTIVES To evaluate compliance among licensed firms wit… Show more

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Cited by 13 publications
(11 citation statements)
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“…Websites of medical cannabis companies often imply product safety and efficacy, potentially leading policy makers and the public into believing unconfirmed claims . Cannabis companies carefully design social media promotional profiles to attract customers via content focusing on cannabis normalization, and state regulations of cannabis advertising are often violated . These industry activities could contribute to changing attitudes, increased cannabis use, and CUD among some users, both within and across state boundaries.…”
Section: Discussionmentioning
confidence: 99%
“…Websites of medical cannabis companies often imply product safety and efficacy, potentially leading policy makers and the public into believing unconfirmed claims . Cannabis companies carefully design social media promotional profiles to attract customers via content focusing on cannabis normalization, and state regulations of cannabis advertising are often violated . These industry activities could contribute to changing attitudes, increased cannabis use, and CUD among some users, both within and across state boundaries.…”
Section: Discussionmentioning
confidence: 99%
“…Thus, the overall prevalence of these practices or involvement of other media remains undetermined. Nevertheless, like pharmaceuticals (Zagrodney et al 2021 ), cannabis (Sheikhan et al 2021 ), and electronic cigarettes (Jackler et al 2019 ), online venues are commonplace for promotional violations with public health implications.…”
Section: Discussionmentioning
confidence: 99%
“…There are several confounding factors which are infrequently controlled for, though should be accounted for when analyzing the implications of RML on public health outcomes. For example, the proliferation of marketing strategies of edibles ( 92 ) mounted alongside several reports of non-compliant tactics, especially regarding youth ( 93 , 94 ) may be contributing to an uptick in adverse public health outcomes, such as pediatric exposures to cannabis or emergency department visits ( 95 , 96 ). Another notable confounder in the landscape of recreational legalization is its potential “spillover effect” to neighboring non-legalized states ( 19 , 97 ).…”
Section: Limitations Of the Current Systematic Reviewmentioning
confidence: 99%