A new methodology to obtain metallic functional materials with predefined sets of strength properties has been developed. It has been shown that in order to accurately estimate set of material properties at the macro‐level, information from the micro‐level needs to be taken into account. As a result a two‐level estimation model, based on the theory of fuzzy sets, has been proposed. To demonstrate the developed methodology, a reinforcing steel has been analysed. Using microstructural information, derived from an available set of experimentally obtained digital images of material microsections under different heat treatment conditions, macroscopic strength properties of reinforcing steel have been determined.