“…In this context, we believe that a focus on the role of collaborating actors, and on non-profits in particular, is needed in order to obtain a better understanding (a) of the relevant roles, activities, and processes and how they contribute to collaborative innovation outputs; and (b) of the factors that may influence such roles, activities, and processes. Therefore, in this paper we propose that the collaborative innovation literature may be fruitfully integrated with contributions from the market/societal orientation literature (Duque-Zuluaga & Schneider, 2008 ; Hsieh et al, 2008 ; Kotler & Levy, 1969 ; Liao et al, 2001 ), stakeholder theory (Abzug & Webb, 1999 ; Fassin et al, 2017 ; Van Puyvelde et al, 2012 ), and grassroots sustainable innovation (Kemp et al, 1998 ; Seyfang & Haxeltine, 2012 ; Seyfang & Smith, 2007 ) in order to explore the roles and dynamics that allow such collaborative innovation to occur, and to translate into sustainable development improvements. In fact, an improved understanding of these dimensions at the meso and micro levels allows to better support (for instance through institutional design) and implement (e.g.…”