Competitiveness of Small Media Firms

Labafi, Somayeh; Williams, Idongesit

doi:10.1007/978-3-319-71722-7_15

Cited by 14 publications

(8 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Scenario planning is a strategic tool used to aid decision-making and build resilience capability (Ramirez et al, 2017). The Dirichlet has been previously applied in this type of analysis (Ehrenberg et al, 2004) The marketing context is that branding plays a critical role in the contemporary media industry (Bange et al, 2019;Khajeheian & Ebrahimi, 2020), in part because today's media consumers are empowered (Labafi & Williams, 2018) and because of the need to communicate with multiple stakeholders (subscribers/viewers, and publishers/editors and advertisers). For publishers and editors, digital platform architecture provides the flexibility to adapt content to meet the interests of consumers and for this content to be branded (through the masthead or branded section) or left as a non-branded attribute (such as a content section) (Baumann, 2015;Napoli, 2011).…”

Section: Using the Comprehensive Nbd-dirichlet Model In Integrated Dashboardsmentioning

confidence: 99%

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making

Chan¹,

Uncles

2021

J of Consumer Behaviour

View full text Add to dashboard Cite

Dashboards are commonly used to inform data-driven decision-making by multiple stakeholders within and across businesses. The purpose of this article is to show how a comprehensive marketing model, the NBD-Dirichlet, can be used to construct coherent and integrated dashboards. This is demonstrated using an example that offers practical guidance to practitioners and researchers for incorporating the model into a dashboard and showing how it can enhance visualisation, communication, and decision-making. The example concerns digital media consumption behaviour, specifically the section choice behaviour of readers of an online magazine. The example demonstrates the utility of the NBD-Dirichlet model to underpin a marketing management dashboard (RQ1), where model parameters are estimated from unstructured log-file data (RQ2) using log-likelihood estimation (RQ4). The example also shows the applicability of the model in analysing a non-brand attribute, specifically magazine content sections (RQ3). From inspection of graphical and tabular dashboards, it is evident that magazine section content is read by consumers in ways we might expect given the well-known Double Jeopardy (DJ) pattern of the NBD-Dirichlet model (RQ5). There is no evidence of change-of-pace behavioural loyalty (RQ6), nor niche behavioural loyalty (RQ7). Finally, the article highlights the benefits of the NBD-Dirichlet in business as not only a tool for underpinning dashboards but also for scenario planning (RQ8).

show abstract

Section: Using the Comprehensive Nbd-dirichlet Model In Integrated Dashboardsmentioning

confidence: 99%

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making

Chan¹,

Uncles

2021

J of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

“…Shifting toward digital platforms has been a trend on global media markets, to meet the increasing need of building immediate and interactive relationship with the audiences (Roshandel Arbatani et al, 2019) as well as the staff inside the organization (Khajeheian, 2018a). Presence in the web space needs new business models to survive the media and guarantee the required profit to continue (Bali & Zarea, 2018;Karimi & Salavatian, 2018;Labafi & Williams, 2018;Salamzadeh & Roshandel Arbatani, 2020;Salimi et al, 2012;Su & Zarea, 2020).Thus the new business models should be capable of keeping the newspapers alive in the new platforms. Most of the Iranian newspapers use the advertising model which consists of completely free content for readers combined with ads.…”

Section: Entrepreneurial Way Ahead: New Business Models and Strategiesmentioning

confidence: 99%

Political economy of media: An income-expense analysis of state aids to Iranian newspapers

et al. 2021

View full text Add to dashboard Cite

Iranian newspapers have traditionally relied on state aids and public budget to survive. The dependency has still lingered amid a change of policy that has affected the newspapers’ financial status. This article invokes the available data on governmental support to examine the political economy of newspapers in Iran during the two decades of 1990s and 2000s. The data were collected from official releases by the Iranian Ministry of Culture and Islamic Guidance as well as several nonconfidential internal bulletins of the newspaper organizations. Having applied an income-expense analysis, the paper explains the government’s role in newspaper economics and discusses the policy of repurposing the existing subsidies.

show abstract

“…In 2018, the book of 'competitiveness in emerging markets: Market dynamic at the age of technological disruptions' covers media entrepreneurship in four different levels: two chapters in broadcasting level (Jensen and Sund, 2018;Murschetz and Prandner, 2018;Karimi and Salavatian, 2018), three chapters in the level of enterprises (Gladysz et al, 2018;Arbatani et al, 2018;Hajmohammadi, 2018;Salamzadeh, 2018;Labafi and Williams, 2018), two papers in the level of individual media entrepreneurs (Tajeddin et al, 2018;Tokbaeva, 2018) and finally three chapters in the macro level and policy and regulations (Reboucas, 2018;Layton, 2018;Safari, 2018). Also in an article that published in the Journal of Entrepreneurship and Innovation in Emerging Economies, Tsourvakas and Riskos (2018) identified emergent success factors of entrepreneurial e-media companies; and Cicek (2018) published a paper about social media management.…”

Section: A Review On Media Entrepreneurship Researchmentioning

confidence: 99%

Métodos cualitativos en la investigación sobre emprendimiento de medios: Aclaración de los términos "marco", "modelo" y "patrón"

Khajeheian

2018

administer

View full text Add to dashboard Cite

El uso intercambiable de algunos términos que implican conceptos y construcciones diferentes ha sido un desafío para los estudiantes e investigadores principiantes. En particular, términos como "marco", "modelo" y "patrón" y los verbos como "diseñar", "identificar", "presentar" y "proponer" han sido utilizados en varios casos en sus diferentes significados y causan confusión para los investigadores. Este texto es un artículo conceptual que aclara el uso de dichos términos técnicos en investigaciones cualitativas en el área del emprendimiento de medios. De manera simple, define el marco como el límite y los límites de un fenómeno nunca estudiado que incluye factores y elementos; el modelo como una representación de la relación entre los factores y elementos que predice cómo funciona el fenómeno, y el patrón como un modelo previamente examinado con éxito que puede ser evaluado por los futuros investigadores. Luego se han sugerido los verbos apropiados para estos términos técnicos. Los hallazgos son aplicables en los medios de comunicación empresarial y áreas similares de investigaciones cualitativas, incluidas las industrias creativas.

show abstract

Competitiveness of Small Media Firms

Cited by 14 publications

References 11 publications

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making

Political economy of media: An income-expense analysis of state aids to Iranian newspapers

Métodos cualitativos en la investigación sobre emprendimiento de medios: Aclaración de los términos "marco", "modelo" y "patrón"

Contact Info

Product

Resources

About