Competitiveness of mandar coconut oil industry

Abstract

This study aims to determine the competitiveness of the Mandar coconut oil industry in Polewali Mandar Regency. Research methods with descriptive qualitative and quantitative approaches. Industry competitiveness analyzes by the LQ method, Klassen Typology, and Shift Share Analysis (SSA), also the Porter Five Force Model. While the determinants of competitiveness are analyzed with the Porter Diamond Model. The results showed the Mandar coconut oil industry in Polewali Mandar had competitive power based on competition among rival companies, supplier bargaining power, and consumer bargaining power. Also, the comparative advantage of the processing industry is a leading base sector in the area, which is potential and can still develop and be competitive. Factors that determine the competitiveness of the Mandar coconut oil industry are human resources, natural resources and the environment, technology, number of buyers, and the growth rate of demand, and suppliers. Need efforts to improve competitiveness include training and mentoring for Mandar oil entrepreneurs related to increased use of production technology, packaging and promotion to increase competitiveness.

Indonesian Coconut Oil Export Opportunities with Main Trade Partner Countries in the International Market

“…From the supply side, raw material challenges and subsidies can be reflected through capacity building with human resources such as coconut farmers and copra and coconut oil traders. The coconut industry also needs investment incentives for copra and coconut oil as appropriate production technologies to help increase domestic coconut oil production (Fudjaja et al, 2020). Meanwhile, from the demand side, directing exports of raw coconut shells and processed coconut shells and their derivatives to be more market-oriented, responsive to pressure from the government and the external environment, and developing the Indonesian coconut oil industry (Aulia et al, 2020).…”