“…What is already known: The COVID-19 pandemic rapidly turned from a global health crisis to a major economic and social crisis affecting society as a whole (Carlsson-Szlezak et al, 2020;Wren-Lewis, 2020), altering consumers' habits, making them more unpredictable than ever (Pastore, 2020) and putting enormous pressure on local businesses that, in addition to outstanding debts and financial difficulties (Syriopoulos, 2020), now have to face additional e-commerce-based competitors, as shown under the theoretical model framework (Figure 1). Some survival strategies and entrepreneurship initiatives were already included within the business continuity plan; however, new unforeseen events have arisen such as (1) working remotely, where the COVID-19 pandemic has completely changed the working environment (Ahorsu et al, 2020;Shader, 2020) and teleworking (Song and Gao, 2019); (2) the impact of digitalization as resilience, as it provides potential for new sustainable economic models, allowing the economy to recover and to be more digital-focused, competitive and resilient for endurance of subsequent crises (Deloitte, 2020a); and (3) other business opportunities that benefit society from the innovation and knowledge generated (Crecente-Romero et al, 2019;Sarabia et al, 2020).…”