Competitive Strategy for Media Companies in the Mobile Internet

A systematic review of research on coopetition: Toward a multilevel understanding

“…Lechner & Leyronas, 2009;Ritala & Huizingh, 2014;Song & Lee, 2012), others have explored value chain coopetition among several actors (e.g. Feldmann, 2002;Sepehri & Fayazbakhsh, 2011;Sodhi & Tang, 2013). Burgers, Cromartie, and Ronnie Davis (1998), for example, show that multifirm cooperation among many global competitors is needed for those firms to enhance their competitive strength in relation to other competitors in the network.…”

“…For instance, technological convergence, wherein firms from different industries integrate their technological skills and knowledge to develop technological platforms, like mobile money (e.g. Sahaym, Steensma, & Schilling, 2007), drives multiple firms toward coopetition (Bengtsson & Johansson, 2014;Feldmann, 2002). Moreover, coopetitive relationships are formed to meet the challenges of brief product life cycles (Quintana-Garcia & Benavides-Velasco, 2004), rising R&D costs and risks , technological uncertainty (Bouncken & Kraus, 2013;, technological complexity Lin & Zhang, 2005;Oshri & Weeber, 2006), and intensities in technological change and maturity (Afuah, 2000;Burgers et al, 1998;.…”

Micro-studios Meet Convergence Culture: Crossmedia, Clustering, Dialogues, Auto-communication

“…However, with the use of multiple Internet channels and platforms, for the first time the control over distribution is in the hands of content owners. By building the product and its brand independently of any channel or platform producers, and by utilising a variety of platforms for connecting with audiences, the content owners may eventually have somewhat more bargaining power in relation to any of the individual platform owners (see Feldmann, 2002Feldmann, , 2005Yang, Kim, Nam, & Moon, 2004).…”

Live Streaming Video E-commerce: Examining the Operational Strategies

“…Unlike a traditional online retailer, LSV platform providers focus, both, on products and the derivative services. The sustainable competitive advantages [23] for the LSV providers depend on the target markets [21] and the freshness or currency of the content [24]. Currently, the LSV eCommerce market in China is quite homogenized among the LSV providers.…”