Competitive strategy, dynamic capability, and value creation: Some empirical evidence from UK telecommunications firms

Rashidirad, Mona; Salimian, Hamid; Soltani, Ebrahim; Fazeli, Zahra

doi:10.1002/jsc.2135

Cited by 15 publications

(9 citation statements)

References 79 publications

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“…Many organizations with inward foci suffer from Levitt's Marketing Myopia often resulting in customer attrition and potentially business failure. In today's increasingly networked, uncertain, and interconnected business world (Rashirdirad et al, ) academics and practitioners increasingly subscribe to Mintzberg's () view that the business environment is changing at such a rate that all work is done in permanent turbulence and intended strategies have little chance of being achieved without deflection. While Levitt and Mintzberg are relatively recent contributors to debates on strategy, arguments about consumption, consumer behavior, and consumerism are much older and much deeper (Jackson, ).…”

Section: Contemporary Contextmentioning

confidence: 99%

“…The traditional approach of transactional value arguably covers the majority of organizational publications in the twentieth century. Transactional value is determined by business models predicated on organizations being linked to external stakeholders and engaging in economic exchanges (with them) to create value (Rashirdirad et al, ). Consumers buy goods in order to achieve certain goals.…”

Section: Value Creationmentioning

confidence: 99%

“…Rashirdirad, Salimian, Soltani, and Fazeli () allude to resurgent academic interest in the strategic relationship between competitive strategies and dynamic capabilities as a departure point for firms to create value. Value creation is considered a significant contributor toward economic prosperity (Moran & Ghoshal, ) and it is not surprising that the notion of value is ancient.…”

Section: Introductionmentioning

confidence: 99%

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A new positioning framework for organizational value: Juxtaposing organizational value positions with customer centricity

Richardson

Thompson

2019

Strategic Change

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In recognizing the distinct positions that have occupied value research to‐date, distinct and overlapping positions have been identified which (when juxtaposed with customer versus company‐centric orientations) produce an original positioning framework. “Value” is worthy of study as it determines success for leaders, provides competitive advantage, and contributes to economic prosperity. Value may be a superordinate concept that has “upstaged” previous research areas such as service quality, service satisfaction, and relationship marketing. Little research exists on evaluating whether more than one organizational value position exists.

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Section: Contemporary Contextmentioning

confidence: 99%

Section: Value Creationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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A new positioning framework for organizational value: Juxtaposing organizational value positions with customer centricity

Richardson

Thompson

2019

Strategic Change

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“…Theme parks play a key role in tourism industry as they contribute significantly to global revenue generation (Sievänen, Neuvonen, & Pouta, ). Successful interplay between a theme park's competitive strategies and positive travel experience will lead to high tourist satisfaction and value creation (Rashidirad, Salimian, Soltani, & Fazeli, ). With the popularity of theme parks, visitor experiences in theme parks became a research focus for marketing.…”

Section: Literature Reviewmentioning

confidence: 99%

Use of the pathfinder network scaling to measure online customer reviews: A theme park study

Ren

2019

Strategic Change

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We use pathfinder network scaling (PENETS) approach to measure and evaluate theme park visitors' online reviews. PFNETS as an effective tool of big data analytics can be used to identify unobserved meaningful interrelationships between concepts.Although there are many research analyzing online reviews, this study is the first attempt to use an analytical approach of PFNETS to explore online reviews in theme park visitor experiences. The article collects 14,142 effective reviews of the world's first Disneyland in California from TripAdvisor. Using parallel and similarity comparison in pathfinder scaling, four individually but fully connected networks were generated to reveal different visitors' experiences in different segments. The findings indicate the dissimilarity of concept relatedness between different segments and revealed the knowledge gap of marketing to different segments in theme parks. JEL classification codes: M10, M20, M30.

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“…While considering the current telecommunication environments, customers have the every right to choose their service providers [1]. At the moment, this is the current status for long-distance, Internet Service Providers (ISP) and wireless service providers.…”

Section: Introductionmentioning

confidence: 99%

Optimal customer relationship management in telecalling industry by using data mining and business intelligence

Kamalakannan¹,

Mayilvaghnan²

2017

IJET

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Decision making system in telecommunication industries plays a more important role where it is required to find customer churn. Customer churn prediction requires finding out and analyzing the information about the business data intelligence techniques which can be done efficiently by adapting the business intelligence techniques. Business intelligence provides tools to predict and analyze the historical, current and predictive views of business operations. However, this would be more complex task with high volume of data which are gathered from million of telephone users for the time being. It can be handled effectively by introducing the data mining techniques which select the most useful information from the gathered data set from which decision making can be done efficiently. In this research method, telecommunication industry is considered in which customer churn prediction application is focused. The main goal of this research method is to introduce the data mining technique which can select the most useful information from the telecommunication industry dataset. This is done by introducing the Hybrid Genetic Algorithm with Particle Swarm Optimization (HGAPSO) method which can select the most useful information. In this research, the hybrid HGAPSO combines the advantages of PSO and GA optimally. From the selected information, decision making about the customer churn prediction can be done accurately. Finally decision making is done by predicting the customer behaviour using Support Vector Machine classification approach. The performance metrics are considered such as precision, recall, f-measure, accuracy, True Positive Rate (TPR), False Positive Rate (FPR), time complexity and ROC. Experimental results demonstrated that HGAPSO provides highly scalable which is used for prediction examination in the business intelligence.

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Competitive strategy, dynamic capability, and value creation: Some empirical evidence from UK telecommunications firms

Cited by 15 publications

References 79 publications

A new positioning framework for organizational value: Juxtaposing organizational value positions with customer centricity

A new positioning framework for organizational value: Juxtaposing organizational value positions with customer centricity

Use of the pathfinder network scaling to measure online customer reviews: A theme park study

Optimal customer relationship management in telecalling industry by using data mining and business intelligence

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