2020
DOI: 10.3390/su12093806
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Competitive Pricing of Innovative Products with Consumers’ Social Learning

Abstract: Consumers often face valuation uncertainty when innovative products are introduced into market, and they may update the valuation about product quality based on historical sales information over time. Based on this background, this study constructed a two-period duopoly model of innovative products and investigated the effect of consumers’ social learning on enterprises’ pricing strategies and profits. Optimal pricing decisions for competitive enterprises with and without consumers’ social learning were obtain… Show more

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Cited by 3 publications
(2 citation statements)
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“…The results show that offering introductory discounts on social networks is not always an effective way to promote purchases. Xiao, Zhang [ 44 ] constructed a two-period duopoly model of an innovative product and investigated the impact of consumer social learning on firms’ pricing strategies and profits.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The results show that offering introductory discounts on social networks is not always an effective way to promote purchases. Xiao, Zhang [ 44 ] constructed a two-period duopoly model of an innovative product and investigated the impact of consumer social learning on firms’ pricing strategies and profits.…”
Section: Literature Reviewmentioning
confidence: 99%
“…As the experience of developed countries shows, in the conditions of modern dynamic competition, only professionally trained managers can ensure the successful transformation of scientific and technical developments into an innovative product (Xiao et al 2020). It should be noted that Kazakhstani universities work according to the industrial model of education, which assumes that professional subject teachers work with students and during their studies they study a certain number of academic disciplines.…”
Section: Establishment Of Trust Fundsmentioning
confidence: 99%