“…Research has evolved since the original analysis of whether rivalry is greater between members of different groups than between members of the same group (e.g., Porter, 1980), until other studies which analyze how groups act competitively (e.g., Smith et al, 1997). Competitive movements of group members, through the analysis of the exchange of actions and responses, are the basis of competitive dynamics research Chen, 1996;Zucchini and Kretschmer, 2011), which uses the 'Awareness-Motivation-Capability' framework, by suggesting that competitors will react to rivals' actions if three conditions are met: they must be aware of the moves, motivated to respond to them and they must possess the necessary capabilities to do so. Recently, some works found an asymmetric rivalry within and between strategic groups, which depends on the size of the firms (see Mas-Ruiz et al, 2014).…”