Competitive Improvement through Integrated Management of Sales and Operations

Abstract

Several authors agree on the importance of integrating sales and operations (S & OP) when it comes to improving the management of organisations. Thus, the relationship between S & OP can be critical from a competitive point of view, and therefore strategic. However, most of the literature on this topic focuses on the field of repetitive manufacturing. Consequently, this work aims to enhance the scarce literature related to S & OP in organisations that produce make-to-order (MTO). The present study is an analysis of cases of two industrial companies managed according to the theory of constraints. In both cases, the relationship between sales and operations was initially poor. Their approaches were mainly founded on their experience and intuition, as well as on simple data. The development of a new approach, integrating S & OP, has demonstrated the potential advantages of integrated management. As a result, we have identified some aspects of interest from a managerial perspective. Furthermore, we consider the findings of this study to be relevant to improving the competitiveness of this kind of organisation.

Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model

“…Nowadays, we can use as a tool for interaction the applications, also known as apps, which are present on all mobile devices, helping us to enhance the idea of belonging to a group and allowing us to group and allowing us to interact with its members. The study and management of the information that visitors generate in their queries allow us to modify and improve the offered services, according to the preferences of users, who will have a favorable or unfavorable influence on the image of the brand [51].…”